Published date: Dec 21 2022

Journal Title: KnE Social Sciences

Issue title: 5th International Conference on Education and Social Science Research (ICESRE)

Pages: 400–412

DOI: 10.18502/kss.v7i19.12460

Qristin Violindaqviolinda@upgris.ac.idDepartemen of Management,Universitas PGRI Semarang,15004.Indonesia

Efriyani sumastutiDepartemen of Management, Universitas PGRI Semarang,15004.Indonesia

Hazeline AyoupDepartemen of Accounting,Univeristy Utara Malaysia, Malaysia

This study aims to determine the relationship between survival strategies, legal protection, and demographic factors (business tenure, age, education level, marital status, and types of capital) with the performance of MSMEs in Central Java. The sampling method used was simple random sampling with a sample size of 153 MSMEs actors. The analysis used was multiple linear using SPSS 24.00. The results of this study show that the independent variable of Survival Strategy (X1) has a significant effect and contributed to forming resilience (Y1) of 75.8%. Secondly, the independent variable of legal protection (X2) has no significant effect in forming resilience (Y1); the contribution is only -2.0%, and the existence of legal protection decreases resilience by 2%. Thirdly, the relative contribution of the survival strategy (X1) independent variable in shaping resilience (Y1) is 102.7%. Fourthly, the relative contribution of the legal protection independent variable (X2) in shaping resilience (Y1) is -2.7%. Lastly, Diploma/Bachelor’s degrees have higher resilience than High School/Vocational School degrees, in which a bachelor’s degree contributes 59.32% to resilience. The study also shows that there is no resilience difference in each group of business status, age, business tenure, and types of capital.

Keywords: demographic factors, legal protection, MSMEs, resilience, survival strategy

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