Published date: Oct 04 2022

Journal Title: KnE Social Sciences

Issue title: 3rd International Conference on Law Reform (3rd INCLAR)

Pages: 138–147

DOI: 10.18502/kss.v7i15.12084

Jufryanto PuluhulawaUniversitas Negeri Gorontalo, Gorontalo City, Indonesia

Lisnawaty W. BaduUniversitas Negeri Gorontalo, Gorontalo City, Indonesia

Vifi SwarianataUniversitas Negeri Gorontalo, Gorontalo City, Indonesia

The study aims to examine the existence of affiliate marketing trading/investment platforms from a legal perspective in Indonesia and discuss the legal noose that looms over it. The research approach methods used in this study are the statute approach, the case approach, and the conceptual approach. The results, if viewed from the perspective of Indonesian law, refer to regulations related to trade, consumer protection, electronic information, and transactions, as well as Indonesian Pariwara Ethics. Considering that business actors and their marketing affiliates are honest and responsible in carrying out and marketing their business and conducting good and healthy transactions and are accompanied by good faith without defraud. The affiliate marketing business strategy through this affiliate intermediary is something legal. But if in carrying out his role as an affiliate, having disguised malicious intentions, not accompanied by good faith, then there are legal consequences that will be accepted, whereas, in some related regulations, there is a threat of criminal penalties that do not mess with sanctions, to provide a deterrent effect.

Keywords: affiliates, trading, platforms, Indonesian law

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