Published date: Nov 12 2018

Journal Title: KnE Social Sciences

Issue title: The 2018 International Conference of Organizational Innovation (ICOI-2018)

Pages:

DOI: 10.18502/kss.v3i10.3436

B IrmawatiIrmawati_b@unika.ac.id

B Bekti Retnawati

This article aims to know if OCB-I and OCB-O differ according to gender. An insurance agent whose function is of a salesperson plays an important role in the organization because it can connect the company with the community. Insurance agents with OCB both OCB-I and OCB-O will be able to increase organizational effectiveness. Data were collected using a questionnaire from 50 either general or life insurance agents in Central Java. The analysis with t-test showed that there were no differences in OCB-I and OCB-O based on Gender.

Keywords: OCB-I, OCB-O, gender

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