Published date: Mar 25 2019

Journal Title: KnE Life Sciences

Issue title: The 1st International Conference on Health, Technology and Life Sciences (ICO-HELICS)

Pages: 274–281

DOI: 10.18502/kls.v4i12.4183

S Mulyaniyaniartha@yahoo.com

Motivation is one of the most essential factors in the formation of behavior. This study aimed to evaluate the direct and indirect effects of motivation as well as other selected variables on readiness for exclusive breastfeeding. This was a cross-sectional study assessing the association of knowledge, access to information, social, cultural, and readiness of pregnant women to exclusive breastfeeding, with motivation as an intermediate variable. The data analysis technique used is path analysis. The study found that social and cultural factors (X3) improve knowledge (β=0.368) but do not affect access to information (β=0.151). All knowledge, information access and socio-cultural factor directly affect the motivation of pregnant women to give exclusive breastfeeding: X1 - Y1 with a value of β=0.264. X2 - Y1 with a value of β=0.316, and X3 - Y1 with a
value of β=0.284 while the motivation of pregnant women significantly influences the readiness in exclusive, breastfeeding with the value β=0.333. So it can be concluded that knowledge, access to information, and social and cultural factors could directly and indirectly influence the readiness of pregnant mothers in exclusive breastfeeding. The indirect effect is mediated by the motivation of pregnant women in breastfeeding
exclusively.

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