Published date: Sep 02 2020

Journal Title: KnE Social Sciences

Issue title: International Conference on Art, Design, Education and Cultural Studies

Pages: 651–663

DOI: 10.18502/kss.v4i12.7639

Annisa Larasatitomatorou@gmail.comArt and Design Department, Universitas Negeri Malang, Malang, Indonesia

Yon Ade Lose HermantoArt and Design Department, Universitas Negeri Malang, Malang, Indonesia

Sarjono .Art and Design Department, Universitas Negeri Malang, Malang, Indonesia

The competition between universities in Malang has become increasingly tight, due to the rising number of universities allowing people to become more selective. Therefore, the Universitas Negeri Malang has sought to redefine itself and strengthen its brand identity. In line with this strategy, a figure is needed to improve community recognition. This requires a mascot. The mascot was chosen because of the character and attractive appearance that can interact directly with the community. So the process to design the mascot of the Universitas Negeri Malang as an endorser of brand identity has begun.

Keywords: Designing, Mascot, Brand Identity

[1] V. Kumar, 101 Metode Desain. Jakarta: Elex Media Komputindo, 2014.

[2] Prof. Dr. H. Suparno, Buku Saku Universitas Negeri Malang, vol. 2018. Malang: UM Press, 2018.

[3] P. Jakfar, ‘Osi dan Ji’. Pemerintah Kota Malang, 2018, Accessed: Mar. 20, 2019. [Online]. Available: http://www.osidanji.com/content/download/osiji_sticker_mix_papang.zip

[4] W. Wong, Principles of Two-Dimensional Design, 1st ed. Canada: John Wiley and Sons, 1972.

[5] S. E. Sanyoto, Nirmana; Elemen-elemen seni dan desain, 2nd ed. Yogyakarta: Jalasutra, 2009.

[6] A. Wheeler, Designing Brand Identity 4th Edition, 4th ed. Canada: John Wiley and Sons, 2013.

[7] K. L. Keller, Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th ed. New Jersey: Prentice Hall, 2008.

[8] C. Market, ‘The Beginner’s Guide to Branding’, 2017. https://creativemarket.com/blog/how-to-designa- brand-identity-visual-recap?utm_source=ownedsocial&utm_medium=social&utm_campaign= blogposts&utm_content=infographicscheatsheets (accessed Sep. 13, 2019).

[9] Y. A. L. Hermanto, A. S. Pahlevi, and A. A. Sutrisno, ‘IDENTIFIKASI ILUSTRASI-TIPOGRAFI GRAPHIC VERNACULAR SEBAGAI SISTEM TANDA & IDENTITAS WARUNG TENDA DI KOTA MALANG’, JADECS, vol. 3, no. 2, pp. 78–87, May 2019.

[10] A. M. Sadat, Brand Belief: Strategi Membangun Merek Berbasis Keyakinan, 1st ed. Jakarta: Salembar Empat, 2009.

[11] Yon Ade Lose Hermanto., ‘Online Marketplace Characteristics for Freelance Designers’, KnE Soc. Sci., vol. 4, no. 4, Feb. 2020, doi: 10.18502/kss.v4i4.6499.

[12] K. Wertime, Building Brands and Believers : How to Connect with Consumers Using Archetypes, 1st ed. Singapore: John Wiley and Sons, 2003.

[13] D. Perkins, ‘A Definition of Caricature and Caricature and Recognition’, Study Vis. Commun., vol. 2, no. 1, pp. 1–24, 1975, doi: 10.1525/var.1975.2.1.1.

[14] D. Debara, ‘What is Brand Identity? And How to Design and Develop A Great One’, 99designs, 2017. https://99designs.com/blog/tips/brand-identity/ (accessed Aug. 28, 2018).

[15] C. IS, ‘Brand, Branding, Brand Identity Apa Bedanya.’, 2017. http://blog.iscreativeworks.com/idealist/ brand-branding-brand-identity-apa-bedanya (accessed Aug. 28, 2018).

[16] Y. A. L. Hermanto, ‘VISUAL STORYTELLING IN FOLKLORE CHILDREN BOOK ILLUSTRATION | Asian Journal of Research in Education and Social Sciences’, Oct. 2019. http://myjms.moe.gov.my/index.php/ ajress/article/view/7107 (accessed Oct. 28, 2019).

[17] R. Hidajat, ‘Fungsi dan Proses Pembuatan Topeng di Kabupaten Malang Jawa Timur’, J. Din. Kerajinan Dan Batik Kementeri. Perindustrian Repub. Indones., vol. 31, no. 1, pp. 1–12, 2014, doi: http://dx.doi.org/ 10.22322/dkb.v31i1.1044.g898.

[18] L. Moreno, The Creation Process of 2D Animated Movies., vol. 1. Barcelona Education Consortium, 2014.

[19] A. G. Commitee.

[20] WBM1 Broadcast Information Manual’. 2018, Accessed: Oct. 29, 2018. [Online]. Available: http: //asiangames2018.igbs.tv/wp-content/uploads/2018/06/AG18_WBM1_C1_18th-Asian-Games_FINAL. pdf

[21] I. IOC, ‘Creative Brief for the Olympic and Paralympic Games Tokyo 2020 Mascots’. 2018, [Online]. Available: https://tokyo2020.org/jp/games/mascot/data/mascot-guideline_EN.pdf.