Published date: Sep 02 2020

Journal Title: KnE Social Sciences

Issue title: International Conference on Art, Design, Education and Cultural Studies

Pages: 532–537

DOI: 10.18502/kss.v4i12.7627

Yusuf Waluyo Putrantoyusufw41@gmail.comArt and Design Department, Universitas Negeri Malang, Malang, Indonesia

Joko SamudroArt and Design Department, Universitas Negeri Malang, Malang, Indonesia

Mitra Istiar WardhanaArt and Design Department, Universitas Negeri Malang, Malang, Indonesia

Indonesian Animation can attract and hold the attention of young viewers, but only if undertaken in a specific manner. For example the short duration of the movie ensures viewers remain engaged and absorb the messaging. This movie animation was designed to attract young viewers with aspirations to cultivate freshwater lobster. The development of this short ovie required three stages: pre-production; production; and post-production. The movie followed the characteristics of lobster and their cultivation via the experiences of the central character, Lobi, who successfully cultivates the lobster.

Keywords: plan, animation, cultivation, freshwater lobster

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