Published date: Sep 02 2020

Journal Title: KnE Social Sciences

Issue title: International Conference on Art, Design, Education and Cultural Studies

Pages: 267–279

DOI: 10.18502/kss.v4i12.7602

Ika Wahyu Widyawatiika.wahyu.fs@um.ac.idArt and Design Department, Faculty of Letters, Universitas Negeri Malang, Malang, Indonesia

Every business must use a development strategy; even small companies should use strategic management. One of the regions participating in the development of regional economic dynamics is Ronggo village, Tajinan sub-district by producing Carnival costumes. In the village there are several craftsmen producing the same product. The costume craft sector has particular potential, as one of the leading UMKM/MSMEs (Micro and Small and Medium Enterprises). In addition, these costumes are one of the main attractions during the Carnival, or the Cultural Parade or Carnival, when costumes are displayed as part of the procession. These carnival costumes are rented out to the general public who will hold a cultural parade in the local area or outside the area. However, unfortunately the Carnival costume producers lack business expertise. Their skills lie in the areas of creation and creativity, not using schooling techniques to support these abilities.

Keywords: management strategies, Carnival costumes, UMKM, MSMEs, Performing Arts

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