Published date: Sep 02 2020

Journal Title: KnE Social Sciences

Issue title: International Conference on Art, Design, Education and Cultural Studies

Pages: 209–217

DOI: 10.18502/kss.v4i12.7597

Fitria Nismawatificahcuu@yahoo.comArt and Design Department, Universitas Negeri Malang, Malang City, Indonesia

Yon Ade Lose HermantoArt and Design Department, Universitas Negeri Malang, Malang City, Indonesia

Pujiyanto .Art and Design Department, Universitas Negeri Malang, Malang City, Indonesia

The purpose of this project is to redesign the Sari Murni’s packaging in an effort to improve the attractiveness and increase sales of the product. Design methods use the Bruce Archer methods for packaging to strengthen the design systematics. Design results are presented in the form of primary packaging, secondary packaging, and tertiary packaging, together with supporting media such as X-banner, posters and stickers.

Keywords: Redesign, Packaging, Jenang Sari Murni, Tulungagung

[1] Brown, A. (2002). Farmers’ market research 1940–2000: An Inventory and Review. American Journal of Alternative Agriculture, vol. 4, pp. 167–176, https://doi.org/10.1079/AJAA200218

[2] Hermanto, Y. A. L. (2009). Perancangan Komik tentang Informasi Ketertiban Umum dalam Masyarakat. Malang: Universitas Negeri Malang.

[3] Hermanto, Y. A. L., Pahlevi, A. S. and Sutrisno, A. A. (2019). Identifikasi Ilustrasi-Tipografi Graphic Vernacular Sebagai Sistem Tanda & Identitas Warung Tenda Di Kota Malang. Jadecs, vol. 3, issue 2, pp. 78–87.

[4] Julianti, S. (2014). Master Packaging For E-Commerce: Strategi dan Mengemas Produk Secara Aman dan Menegaskan. Jakarta: PT Gramedia Pustaka Utama.

[5] Julianti, S. (2014). The Art of Packaging: Mengenal Metode, Teknik and Strategi. Jakarta: PT Gramedia Pustaka Utama.

[6] Julianti, S. (2017). A Practical Guide to Flexible Packaging. Jakarta: PT Gramedia Pustaka Utama.

[7] Kaihatu, T. S. (2014). Manajemen Pengemasan. Yogyakarta: CV Andi Offset.

[8] Klimchuk, M. R. and Krasovec, S. A. (2007). Desain Kemasan Perencanaan Merek Produk yang Berhasil dari Konsep sampai Penjualan. Jakarta: Erlangga.

[9] Kotler, P. (1999). Manajemen Pemasaran. Jilid II. Edisi Milenium. Jakarta: Prenhallindo.

[10] Kotler, P. and Keller, K. L. (2009). Manajemen Pemasaran. Jilid I. Edisi ke 13. Jakarta: Erlangga.

[11] Pujiyanto. (2016). Desain Kemasan Produk Persuasif. Malang: UM Press.

[12] Rustan, S. (2009). Mendesain Logo. Jakarta: PT Gramedia Pustaka Utama.

[13] Tim P. (2017). Pedoman Penulisan Karya Ilmiah. Malang: UM Press.

[14] Wirya, I. (1999). Kemasan Yang Menjual: Menang Bersaing Melalui Kemasan. Jakarta: PT Gramedia Pustaka Utama.