KnE Social Sciences

Published date: Mar 23 2020

Journal Title: KnE Social Sciences

Issue title: International Conference on Economics, Business and Economic Education 2019

Pages: 966–978

DOI: 10.18502/kss.v4i6.6655

Yuyun Meilidayuyunmeilida994@gmail.comMaster of Economics in Postgraduate University of Palangka Raya

Kaarieni .Master of Economics in Postgraduate University of Palangka Raya

Sunaryo N.TuahMaster of Economics in Postgraduate University of Palangka Raya

This study aims to: (a) study and analyze the potential of ecotourism in Tanjung Putting National Park, (b) study and analyze strategies for developing ecotourism in Tanjung Putting National Park, (c) formulate Tanjung Putting National Park ecotourism development strategy. The method of this research is survey and explanation, using primary data and secondary data. Primary data was collected by interview method and filled out questionnaires with 250 respondents selected by purposive sampling. Data analysis tools are SWOT and AHP. The main problem faced in developing ecotourism in Tanjung Putting National Park is the lack of infrastructure and accessibility and guidance to the community about the importance of ecotourism from the Government and Regional Government (Pemda). The results showed that: (a) the potential of Tanjung Puting National Park included a high category seen from the aspect of strength with a value of 3.77 and opportunities with a value of 3.73 (b) Tanjung Puitng National Park ecotourism development strategy was a defensive strategy in quadrant III.

Keywords: ecotourism; Tanjung Puting National Park; development strategy; SWOT & AHP

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