KnE Social Sciences

ISSN: 2518-668X

The latest conference proceedings on humanities, arts and social sciences.

Factors Analysis that Affecting the Intention to Use Digital Payment (Case Study on OVO Users in Jakarta, Bogor, Depok, Tangerang, Bekasi)

Published date: Mar 23 2020

Journal Title: KnE Social Sciences

Issue title: International Conference on Economics, Business and Economic Education 2019

Pages: 290–302

DOI: 10.18502/kss.v4i6.6605

Authors:

Wahyu Indar Rachmawatiindarwr56@gmail.comFaculty of Communication and Business, Telkom University – Indonesia

Budi Rustandi KartawinataFaculty of Communication and Business, Telkom University – Indonesia

Candra WijayangkaFaculty of Communication and Business, Telkom University – Indonesia

Imanuddin HasbiFaculty of Communication and Business, Telkom University – Indonesia

Abstract:

Transaction activities have evolved from cash payments to non-cash payments. The digital payment is a method of payment made using electronic media. Payments can be made through short message service, mobile banking, internet banking, e-money, or e-wallet. This study shows how response of OVO users in Jakarta, Bogor, Depok, Tangerang, and Bekasi ( Jabodetabek) to the intention of use digital payments which have become a trend in carrying out transactions of anything practically. This research uses quantitative methods. The research data was obtained through the distribution of google docs online questionnaires which were shared through social media. The sample of this study is OVO users in Jabodetabek with a total of 200 respondents with a percentage of 76% having experience of using e-wallet services. The results showed that the Performance Expectancy, Effort Expectancy, and Perceived Security factors were significantly affecting the intention to use digital payment (OVO) in Jabodetabek. While the Social Influence and Culture factors do not affect significantly the intention to use digital payment (OVO) in Jabodetabek.

Keywords: digital payment, performance expectancy, effort expectancy, perceived security

References:

[1] Kemp, S. (2019, January 30). Digital 2019: GLOBAL INTERNET USE ACCELERATES. Retrieved May 11, 2019, from We Are Social: https://datareportal.com/reports/digital2019-indonesia

[2] R., J. I. (2019, March 20). Sederet Implikasi Penting Fintech di Indonesia, Apa Saja? Retrieved May 11, 2019, from Liputan6: https://www.liputan6.com/tekno/read/3921525/sederet-implikasi-penting-fintech- diindonesia-apa-saja

[3] Bank Indonesia. (2019). Edukasi Financial Technology. Retrieved May 11, 2019, from Bank Indonesia: https://www.bi.go.id/id/edukasi-perlindungan-konsumen/edukasi/produk-danjasa-sp/fintech/Pages/ default.aspx

[4] Ulya, F. N. (2019, May 2). Survei Aftech: Fintech Dorong Inklusi Keuangan. Retrieved May 7, 2019, from Kompas.com: https://money.kompas.com/read/2019/05/02/212700826/survei-aftech- -fintech-doronginklusi-keuangan

[5] investor.id. (2019, February 22). Hingga Akhir 2018, Pengguna OVO Capai 115 Juta. Retrieved May 11, 2019, from INVESTOR DAILY INDONESIA: https://investor.id/archive/hingga-akhir-2018-pengguna- ovo-capai-115-juta

[6] Tan, M. (2004). e-Payment: The Digital Exchange. 31 Lower Kent Ridge Road: NUS Publishing.

[7] Bank Indonesia. (2019). Informasi Perizinan Penyelenggara dan Pendukung Jasa Sistem Pembayaran. Retrieved May 8, 2019, from Bank Indonesia: https://www.bi.go.id/id/sistem-pembayaran/informasi- perizinan/uangelektronik/penyelenggara-berizin/Pages/default.aspx

[8] Venkatesh et. al., (2003). USER ACCEPTANCE OF INFORMATION TECHNOLOGY: TOWARD A UNIFIED VIEW. MIS Quarterly Vol. 27 No.3, 425-478.

[9] Junadi et. al. (2015). A Model of Factors Influencing Consumer’s Intention To Use E-Payment System in Indonesia. Procedia Computer Science 59 (2015), 214-220

[10] Ghoni. (2012). The Influence Of Factor Of Cultural, Social, Personality And Psychology On Customer Behavior Studies In Real Estate Main Griya Banjardowo Semarang. Jurnal Kajian Akuntansi dan Bisnis.

[11] Tsiakis, T., & Sthephanides, G. (2004). The Concept of Security and Trust in Electronic Payments. Computers and Security (2005), 10-15.

[12] Singh, P. V., Jahan, A., & Mathu, A. A. (2017). Mobile Wallets Talk of Every Town after Demonetization: Factors Effecting Mobile Wallet Users: An Empirical Study of Bhopal. ICASES-17

[13] Rahadian, L. (2019, February 25). Industri Pembayaran Digital: Bank dan Fintech Berebut Pasar? Retrieved May 8, 2019, from Bisnis.com:
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[14] Fitriadi, F. (n.d.). Mengenal Lebih Dekat e-Wallet atau Dompet Digital. Retrieved May 8, 2019, from Kreditpedia.net: http://www.kreditpedia.net/e-wallet-atau-dompet-digital/

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