Published date: Feb 19 2020

Journal Title: KnE Social Sciences

Issue title: International Seminar on Language, Education, and Culture

Pages:

DOI: 10.18502/kss.v4i4.6499

Yon Ade Lose Hermanto .yonade.fs@um.ac.idArt and Design Department, Faculty of Letters, Universitas Negeri Malang (UM)

Marketplace is one of the choice places for designers to market the products they create. Online Marketplace is a networking site or application on a gadget that provides online trading facilities from various sources. In the marketplace, application owners or website networks only provide facilities for users to display products sold. In addition, the marketplace owner also provides facilities in the form of bridging online transactions between sellers (designers) and buyers. In utilizing the marketplace, designers must know the needs and desires and design market trends. Because with accurate data related to needs, trend design will greatly help designers to create design products that are suitable for the market. Not only the idealism of designers in making works, but also still relies on dynamically changing demands.

This study intends to determine the design trends that are in accordance with the desires and needs of the graphic design market so that they can help designers determine the making of works sold in the marketplace. This study uses a qualitative research approach to explore all phenomena that occur in the world of online design marketplace. Through this qualitative approach, researchers will understand social reality, see what conditions exist in the sale and purchase of design products and design trends that are popular in society. This qualitative approach is sought to be directed at identifying the trend design and style design that designers need for the basis of making designs that can be sold in the marketplace.

Keywords: Online Marketplace, Design Marketplace, Freelance Designer

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