Published date: Nov 12 2018

Journal Title: KnE Social Sciences

Issue title: The 2018 International Conference of Organizational Innovation (ICOI-2018)

Pages:

DOI: 10.18502/kss.v3i10.3491

H Xiantao

L Lian

H Yue

L Gai

G Dongdong

W Binwbbox@126.com

S Keqing

The study explored the mechanism of perceived lottery knowledge in predicting problem in lottery playing through a Moderated Mediation Model centering on overconfidence. A total of 972 Chinese football bettors from nine provinces completed a questionnaire survey. The result showed that: (1) perceived lottery knowledge could positively predict problem lottery playing; (2) perceived lottery knowledge influenced problem lottery playing directly and indirectly through overconfidence; (3) risk perception moderated the mediated path. The indirect effect was stronger for football bettors with low-risk perception than for those with high-risk perception. Implications of consumption and intervention for problem lottery players were discussed.

Keywords: football bettors, problem lottery playing, perceived lottery knowledge, overconfidence, risk perception

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