KnE Social Sciences

ISSN: 2518-668X

The latest conference proceedings on humanities, arts and social sciences.

Brand Value, Intellectual, and Financial Performance in Indonesia Stock Exchange

Published date: Nov 12 2018

Journal Title: KnE Social Sciences

Issue title: The 2018 International Conference of Organizational Innovation (ICOI-2018)

Pages:

DOI: 10.18502/kss.v3i10.3428

Authors:
Abstract:

The purpose of this research is to analyze the influence of brand value on intellectual, the influence of intellectual to financial performance, and also the influence of brand value to financial performance with control variable. The populations of this research are 76 companies with observation period 2014–2016. According to the outer analysis model, it is found that VAHU and STVA don’t fit the criteria, only VACA meets the criteria being an indicator to measure intellectual performance. The age meets the criteria being an indicator to measure performance variable control. Return on equity meets being an indicator to measure financial performance. The result shows that intellectual performance has no effect on brand value. Brand value has no effect on financial performance. Lastly, intellectual has positive effect on financial performance.

 

 

Keywords: brand value, intellectual performance, financial performance

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