KnE Social Sciences
ISSN: 2518-668X
The latest conference proceedings on humanities, arts and social sciences.
The Antecedents and Consequences of Ecotourist Place Attachment
Published date: Nov 12 2018
Journal Title: KnE Social Sciences
Issue title: The 2018 International Conference of Organizational Innovation (ICOI-2018)
Pages:
Authors:
Abstract:
This study aims to test some antecedents and consequences of place attachment in a structural model. Ecotourism destination image and perceived value are specified as the antecedents of place attachment, while satisfaction and intention loyalty act as its consequences. This model was tested on 218 visitors to Tanjung Puting National Park (TPNP) in Central Kalimantan, Indonesia. TPNP is the largest rehabilitation centre for orangutans and is promoted as one of the ecotourism destinations in Indonesia. SmartPLS 3.0 Professional was employed to assess the convergent and discriminant validity of the measurement items for each construct and structural model. The findings confirmed seven out of ten hypotheses. Theoretically, this study’s findings contributed to expanding the tourist loyalty model; in terms of managerial implications, this study can be utilized in the marketing of ecotourism destinations.
Keywords: ecotourism destination image, perceived value, place attachment, satisfaction, intention loyalty
References:
[1] Alexandris, K., Kouthouris, C., and Meligdis, A. (2006). Increasing Customers’ loyalty in a skiing resort: The contribution of place attachment and service quality. International Journal of Contemporary Hospitality Management, vol. 18, no. 5, pp. 414– 425.
[2] Assaker, G. and Hallak, R. (2013). Moderating effects of tourists’ novelty-seeking tendencies on destination image, visitor satisfaction, and short- and long-term revisit intentions. Journal of Travel Research, vol. 52, no. 5, pp. 600–613.
[3] Bigne, J. E., Sanchez, M. I., and Sanchez, J. (2001). Tourism image, evaluation variables and after purchase behaviour: Inter-relationship. Tourism Management, vol. 22, no. 2001, pp. 607–616.
[4] Blažević, N. and Stojić, A. (2006). Pragmalinguistic elements in tourist destination image formation. Tourism and Hospitality Management, vol. 12, no. 1, pp. 57–66.
[5] Byon, K. K. and Zhang, J. J. (2010). Development of a scale measuring destination image. Marketing Intelligence and Planning, vol. 28, no. 4, pp. 508–532.
[6] Cerro, A. M. C., Alves, H. M. P., and Mogollón, J. M. H. (2015). Attachment as a factor in generating satisfaction with, and loyalty to, rural tourism destinations. Tourism and Management Studies, vol. 11, no. 1, pp. 70–76.
[7] Chen, C. F. and Tsai, D. C. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, vol. 28, no. 4, pp. 1115–1122.
[8] Chen, C. F. and Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, vol. 31, no. 1, pp. 29–35.
[9] Chin, W. (1998). The partial least squares approach to structural equation modeling, in G. A. Marcoulides (ed.) Modern Methods for Business Research, pp. 295–336. Mahwah, NJ: Lawrence Erlbaum Associates Publisher.
[10] Chin, W. W., Marcolin, B. L., and Newsted, P. R. (2003). A partial least squares latent variable modelling approach for measuring interaction effects: Results from a MonteCarlo simulation study and an electronic mail adoption study. Information Systems Research, vol. 14, no. 2, pp. 189–217.
[11] Cho, H. S., Byun, B. and Shin, S. (2014). An examination of the relationship between rural tourists’ satisfaction, revisitation and information preferences: A Korean case study. Sustainability, vol. 6, pp. 6293–6311.
[12] Cronin, J. J., Jr., Brady, M. K., and Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, vol. 76, no. 2, pp. 193–218.
[13] Diamantis, D. (1999). The concept of ecotourism: Evolution and trends. Current Issues in Tourism, vol. 2, nos. 2–3, pp. 93–122.
[14] Echambadi, R., Campbell, B., and Agarwal, R. (2006). Encouraging best practice in quantitative management research: An incompletelist of opportunities. Journal of Management Studies, vol. 43, no. 8, pp. 1801–1820.
[15] Eisenhauer, B. W., Krannich, R. S., and Blahna, D. J. (2000). Attachments to special places on public lands: An analysis of activities, reasons for attachments, and community connections. Society and Natural Resources, vol. 13, no. 2000, pp. 421– 441.
[16] Fakeye, P. C. and Crompton, J. (1991). Image differences between prospective, firsttime, and repeat visitors to the lower Rio Grande Valley. Journal of Travel Research, vol. 30, no. 2, pp. 10–16.
[17] Fan, J. and Qiu, H. L. (2014). Examining the effects of tourist resort image on place attachment: A case of Zhejiang, China. Public Personnel Management, vol. 43, no. 3, pp. 340–354.
[18] Faullant, R., Matzer, K., and Fuller, J. (2008). The impact of satisfaction and image on loyalty: The case of Alpine ski resort. Managing Service Quality, vol. 18, no. 2, pp. 163–178.
[19] Felitti, D. L. and Fiore, A. M. (2013). Destination loyalty: Effects of wine tourists’ experiences, memories, and satisfaction on intentions. Tourism and Hospitality Research, vol. 13, no. 1, pp. 47–62.
[20] Fernandez, R. S. and Bonillo, M. A. I. (2007). The concept of perceived value: A systematic review of the research. Marketing Theory, vol. 7, no. 4, pp. 427–451.
[21] Gallarza, M. G. and Gil, G. (2008). The concept of value and its dimensions: A tool for analysing tourism experiences. Tourism Review, vol. 63, no. 3, pp. 4–20.
[22] Gallarza, M. G., Saura, I. G. and Moreno, A. (2013). The quality-value-satisfactionloyalty chain: Relationships and impacts. Tourism Review, vol. 68, no. 1, pp. 3–20.
[23] George, B. P. and George, B. P. (2004). Past visits and the intention to revisit a destination: Place attachment as the mediator and novelty seeking as the moderator. The Journal of Tourism Studies, vol. 15, no. 2, pp. 51–66.
[24] Hair, J. F., Jr., Tomas, G. M., Hult, G. T. M., et al. (2014). A Premier Partial Least Squares Structural Equation Modelling (PLS-SEM). Thousand Oaks, California: SAGE Publications, Inc.
[25] Hernandez, L. L., Radilla, M. M. S, Miguel Angel Moliner-Tena, M. A. M., et al. (2006). Tourism destination image, satisfaction and loyalty: A study in Ixtapa-Zihuatanejo, Mexico. Tourim Geographies, vol. 8, no. 4, pp. 343–358.
[26] Hidalgo, M. C. and Hernandez, B. (2001). Place attachment: Conceptual and empirical questions. Journal of Environmental Psychology, vol. 21, no. 2001, pp. 273–281.
[27] Hulland, J., Ryan, M. J., and Rayner, R. K. (2010). Modeling customer satisfaction: A comparative performance evaluation of covariance structure analysis versus partial least squares, in Vinzi, Vincenzo Esposito, Wynne W. Chin, Jörg Henseler, and Huiwen Wang (eds.) Handbook of Partial Least Squares Concepts, Methods and Applications. Berlin Heidelberg: Springer-Verlag.
[28] Kaltenborn, B. P. and Williams, D. R. (2002). The meaning of place: Attachments to Femundsmarka National Park, Norway, among tourists and locals. Norsk Geografisk Tidsskrift – Norwegian Journal of Geography, vol. 56, no. 2002, pp. 189–198.
[29] Kleijnen, M., de Ruyter, K., and Wetzels, M. (2007). An assessment of value creation in mobile service delivery and the moderating role of time consciousness. Journal of Retailing, vol. 83, no. 1, pp. 33–46.
[30] Kotler, P. and Keller, K. L. (2016). Marketing Management (fifteenth edition). Edinburgh Gate, Harlow, Essex CM20 2 JE, England: Pearson Education Limited.
[31] Kwan, P., Eagles, P. F. J., and Gebhardt, A. (2008). A comparison of ecolodge patrons’ characteristics and motivations based on price levels: A case study of Belize. Journal of Sustainable Tourism, vol. 16, no. 6, pp. 698–718.
[32] Kyle, G., Graefe, A., Manning, R., et al. (2004). Effects of place attachment on users’ perceptions of social and environmental conditions in a natural setting. Journal of Environmental Psychology, vol. 24, pp. 213–225.
[33] Lee, T. H. (2009). A structural model to examine how destination image, attitude, and motivation affect the future behavior of tourists. Leisure Sciences, vol. 31, no. 3, pp. 215–236.
[34] Loureiro, S. M. C. and González, F. J. M. (2008). The Importance of quality, satisfaction, trust, and image in relation to rural tourist loyalty. Journal of Travel and Tourism Marketing, vol. 25, no. 2, pp. 117–136.
[35] Loureiro, S. M. C. (2014). The Role of the rural tourism experience economy in place attachment and behavioral intentions. International Journal of Hospitality Management, vol. 40, pp. 1–9.
[36] Lovelock, C. and Wirtz, J. (2011). Services Marketing: People, Technology, Strategy (seventh edition). New Jersey: Pearson Education, Inc.
[37] Mechinda, P., Serirat, S., and Gulid, N. (2009). An examination of tourists’ attitudinal and behavioral loyalty: A comparison between domestic and international tourist. Journal of Vacation Marketing, vol. 15, no. 2, pp. 129–148.
[38] Neuvonen, M., Pouta, E., and Sievänen, T. (2010). Intention to revisit a national park and its vicinity: Effect of place attachment and quality perceptions. International Journal of Sociology, vol. 40, no. 3, pp. 50–69.
[39] Oliver, R. L. (1997). Satisfaction: A Behavioral Perspective on The Consumer (first edition). New York: McGraw-Hill Companies.
[40] Palmer, A. (1994). Relationship marketing: Back to basics? Journal of Marketing Management, vol. 10, pp. 571–579.
[41] Petrick, J. F. and Backman, S. J. (2002). An examination of the construct of perceived value for the prediction of golf travelers’ intention to revisit. Journal of Travel Research, vol. 41, no. 1, pp. 38–45.
[42] Pike, S. and Ryan, C. (2004). Destination positioning analysis through a comparison of cognitive, affective, and conative perceptions. Journal of Travel Research, vol. 42, no. 4, pp. 333–342.
[43] Prayag, G. and Ryan, C. (2012). Antecedents of tourists’ loyalty to Mauritius: The role and influence of destination image, place attachment, personal involvement, and satisfaction. Journal of Travel Research, vol. 51, no. 3, pp. 342–356.
[44] Prayag, G., Hosany, S., and Odeh, K. (2013). The role of tourists’ emotional experiences and satisfaction in understanding behavioral intentions. Journal of Destination Marketing and Management, vol. 2, pp. 118–127.
[45] Qu, H., Kim, L. H., and Im, H. H. (2011). A model of destination branding: Integrating The concepts of the branding and destination image. Tourism Management, vol. 32, pp. 465–476.
[46] Ramkissoon, H., Smith, L. D. G., and Weiler, B. (2013). Testing the dimensionality of place attachment and its relationships with place satisfaction and proenvironmental behaviours: A structural equation modelling approach. Tourism Management, vol. 36, pp. 552–566.
[47] Richards, S. W. (2006). An empirical assessment of ecotourism destination image of the Central Balkan National Park in Bulgaria. Doctoral Dissertation, The Ohio State University.
[48] Ringle, C. M., Wende, S., and Becker, J. M. (2015). ”SmartPLS 3.” Oenningstedt: SmartPLS GmbH. Retrieved from http://www.smartpls.com
[49] Sirakaya, E., Sonmez, S. F., and Choi, H. (2001). Do destination images really matter? Predicting destination choices of student travelers. Journal of Vacation Marketing, vol. 7, no. 2, pp. 125–142.
[50] Stedman, R. C. (2002). Toward a social psychology of place: Predicting behavior from place-based cognitions, attitude, and identity. Environment and Behavior, vol. 34, no. 5, pp. 561–581.
[51] Sun, X., Chi, C. G. Q., and Xu, H. (2013). Developing destination loyalty: The case of Hainan Island. Annals of Tourism Research, vol. 43, pp. 547–577.
[52] Tang, M. L. (2014). Tourist attraction, satisfaction, and behavioral intention of industrial tourist: Economic factors as moderator. The Journal of International Management Studies, vol. 9, no. 2, pp. 105–112.
[53] Tenenhaus, M., Vincenzo, E. V., Chatelin, Y. M., et al. (2005). PLS path modeling. Computational Statistics and Data Analysis, vol. 48, no. 1, pp. 159–205.
[54] TIES. (2006). TIES Global Ecotourism Fact Sheet. Retrieved from https://ibgeographylancaster.wikispaces.com/file/view/TIES+GLOBAL+ECOTOURISM+FA T+SHEET. PDF (accessed 5 January 2016).
[55] Valle, P., Silva, J., Mendes, J., et al. (2006). Tourist satisfaction and destination intention loyaltys. International Journal of Business Sciences and Applied Management, vol. 1, no. 1, pp. 25–44.
[56] Vaske, J. J. and Kobrin, K. C. (2001). Place attachment and environmentally responsible behaviour. The Journal of Environmental Education, vol. 33, no. 4, pp. 16–24.
[57] Williams, D. R. and Vaske, J. J. (2003). The measurement of place attachment: Validity and generalizability of a psychometric approach. Forest Science, vol. 49, no. 6, pp. 830–840.
[58] Wood, M. E. (2002). Ecotourism: Principles, Practices and Policies for Sustainability (first edition). Paris Cedex 15, France: United Nation Publication.
[59] Young, M. J., Williams, D. R., and Roggenbuck, J. W. (1991). The role of involvement in identifying users’ preferences for social standards in the cohutta wilderness, pp. 9, 173–183 in Proc. 1990 Southeast. Rec. Res. Conf., Hope, D. (ed.). USDA For. Serv. Gen. Tech. Rep. SE-GTR-67.
[60] Yuksel, A., Yuksel, F., and Bilim, Y. (2010). Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty. Tourism Management, vol. 31, no. 2, pp. 274–284.
[61] Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A meansend model and synthesis of evidence. Journal of Marketing, vol. 52, no. 3, pp. 2–22.