Published date: Jan 10 2025

Journal Title: KnE Social Sciences

Issue title: The Bandung Creative Movement 2023 – Enhancing Collaboration In Arts, Design And Craft For Sustainable Creative Industries: Technology and Art

Pages: 109 - 114

DOI: 10.18502/kss.v10i3.17903

Roro Retno Wulanrororetnowulan@telkomuniversity.ac.idTelkom University, Bandung

Azzahra Salsabilla DaskaTelkom University, Bandung

#bodypositivity on Tiktok has been going viral since 2020, and this hashtag replaces #offbeautystandart. Various beauty concepts on social media make women aware of their need for identity. This research aims to discover the perception of body image in #bodypositivity at TikTok among Telkom University students. This study involved two variables: the perceptions of #bodypositivity at TikTok of Telkom University students as variable X and personal body image as variable Y. The research uses a descriptive quantitative approach by dividing the sample through the Sample Random Sampling method with an average population of 29,536 active female students at Telkom University. From the results of the classic assumption test, a significance value of 41.8% was obtained, which means that there was a significant influence on the perceptions of #bodypositivity at Tiktok of Telkom University female students on personal body image. In contrast, the rest were influenced by the other factors not examined in this study.

Keywords: perceptions, body image, #bodypositivity, TikTok, female students

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