Published date: Nov 19 2024

Journal Title: KnE Social Sciences

Issue title: The 1st International Conference on Creative Design, Business and Society (1st ICCDBS) 2023

Pages: 289–309

DOI: 10.18502/kss.v9i32.17443

Ayisha Saniya Ambalavanayishasaniya02@gmail.comManipal Academy of Higher Education

Ashwarya ChauhanIndus University

This research paper compared the use of advanced technology like AI in modern art museums with the traditional art museums. It focused on the display of art forms that help create a more immersive experience for visitors by engaging the five senses with the help of sensory factors such as sound effects, visual stimuli, haptic design, and tactile forms. In the digital age, it is essential to enhance spaces using growing AI technology to accommodate emerging art forms. In India where culture is rich and timeless, it is imperative we welcome new changes to the perceptions of art. A comparative analytic table has been prepared by using associated keywords to find research papers from various sources (Google Scholar, Springer, Research Gate). Furthermore, national and international case studies were explored, and a thorough analysis of the space and usage of AI technology was conducted. After collecting the secondary data, the primary data was collected using the interview method through digital forms. The collected information through both online and offline methods underwent a comparative analysis, from which a conclusion was derived. As such, this paper proposes how art museums can be further developed and designed using AI technology and multi-sensory features to increase visitor engagement and understanding, by creating a space that can accommodate all art forms in the Indian context. It thereby discourages prejudices against introducing AI into artistic and cultural spaces.

Keywords: visitor experience, AI technology, interactive spaces, art museum, sensory factors

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