Published date: Oct 15 2024

Journal Title: KnE Social Sciences

Issue title: 8th International Conference on Sustainability (8th ICoS): Sustainable Economics

Pages: 436–459

DOI: 10.18502/kss.v9i29.17274

Mila Diana Sarimila.sari@unmer.ac.idManagement, University of Merdeka Malang, Malang, Indonesia

Widji AstutiManagement, University of Merdeka Malang, Malang, Indonesia

Bambang SupriadiManagement, University of Merdeka Malang, Malang, Indonesia

The research examines how quality products and price influence the decisions to purchase Sharia property, with word of mouth as a mediator. It employed descriptive quantitative methods to analyze responses from a sample of 71 consumers who purchase Sharia property. For the sampling process, we utilized the purposive sampling method. To collect data, we used questionnaires and conducted interviews. Partial Square analysis - Structural Equation Modelling (PLS-SEM) was used to analyze the data. Based on the data analysis, product quality significantly and positively impacts Sharia property purchase decisions. The price of Sharia property positively influences the decision to purchase. Additionally, word-of-mouth recommendations are significantly impacted by the quality of the product, while price also has a positive effect on word-of-mouth recommendations. Product quality positively and significantly influences Sharia property purchase decisions mediated by word of mouth. The findings indicate that word of mouth positively and significantly influences purchasing Sharia property.

Keywords: price, purchase decisions, product quality, word of mouth

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