Published date: Oct 15 2024

Journal Title: KnE Social Sciences

Issue title: 8th International Conference on Sustainability (8th ICoS): Sustainable Economics

Pages: 16–25

DOI: 10.18502/kss.v9i29.17233

Mohammad Amir Furqonfurqon@unira.ac.idDoktor, Ilmu Ekonomi, University of Merdeka Malang, Malang, Indonesia

Lilik KustianiDoktor, Ilmu Ekonomi, University of Merdeka Malang, Malang, Indonesia

Fajar SupantoDoktor, Ilmu Ekonomi, University of Merdeka Malang, Malang, Indonesia

This article is related to empowerment influenced by human capital, social capital, and Generation Z through social media in start-up culinary companies in Madura. The research was conducted on new or existing business actors using internet-based technology or social media in Madura (Bangkalan, Sampang Pamekasan Sumenep), there were 241 respondents in total. Data were obtained using multiple regression correlated analysis, using AMOS. The results show that there is a significant influence that human capital, social capital, and and Generation Z have a significant effect on empowerment both directly and indirectly through social media intervening, especially in Madura, East Java. There is a change in business patterns from a manual or traditional system to a modern or contemporary business based on an online/internet system in Madura. This business pattern can be the same as what is happening in other regions nationally, where all business sectors are now changing with modern concepts so that they can increase income as part of the method to face global business competition. observation was made by involving business actors, especially Generation Z which has an impact on empowerment.

Keywords: human capital, social capital, generation Z, social media, empowerment, culinary startup company

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