Published date: Oct 02 2024

Journal Title: KnE Social Sciences

Issue title: 4th International Conference in Social Science (4th ICONISS): Urban Innovation

Pages: 133–143

DOI: 10.18502/kss.v9i26.17079

Yulia Andrianiyulia.andriani@lecturer.unri.ac.idDepartment of Agribusiness, Faculty of Agriculture, Universitas Riau, Pekanbaru

Roza YulidaDepartment of Agribusiness, Faculty of Agriculture, Universitas Riau, Pekanbaru

Rosnita RosnitaDepartment of Agribusiness, Faculty of Agriculture, Universitas Riau, Pekanbaru

Fanny SeptyaDepartment of Agribusiness, Faculty of Agriculture, Universitas Riau, Pekanbaru

Meki HerlonDepartment of Agribusiness, Faculty of Agriculture, Universitas Riau, Pekanbaru

Urban farming is important in supporting food security in urban areas. This study aims to identify the use of communication media in implementing urban farming and supporting institutions in the application of urban farming. This research was conducted using a survey method with samples selected in tiers representing each extension institution of farmer women groups. Furthermore, data were gathered from interviews and FGDs. The results showed that accessing information and communication behavior was in the excellent category with a score of 4.65. There are different types of facilities that are currently used by farmers to access information, namely smartphones where the extension workers always provide information related to farming, and printed extension media such as brochures, flyers, and books related to vegetable farming. Farmer knowledge about information sources is also in an excellent category. They know the types of information sources and how to get information according to their needs that comes from reliable and accurate sources. Farmers received full support from local leaders and the government through the food crops and fisheries office of the city of Pekanbaru with regular counseling held by extension workers, and socialization related to urban farming.

Keywords: extension media, institution support, urban farming, women farmer group

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