Published date: Aug 29 2024

Journal Title: KnE Social Sciences

Issue title: Annual Symposium on Applied Business Economics and Communication (ASABEC) 2023

Pages: 262–275

DOI: 10.18502/kss.v9i25.16973

Evy MaharaniEvy.maharani@lecturer.unri.ac.idAgribusiness Department, Faculty of Agriculture, Riau University, Pekanbaru

Yola GusmitaAgribusiness Department, Faculty of Agriculture, Riau University, Pekanbaru

Yeni KusumawatyAgribusiness Department, Faculty of Agriculture, Riau University, Pekanbaru

Eliza ‎ Agribusiness Department, Faculty of Agriculture, Riau University, Pekanbaru

Susy EdwinaAgribusiness Department, Faculty of Agriculture, Riau University, Pekanbaru

Sispa PebrianAgribusiness Department, Faculty of Agriculture, Riau University, Pekanbaru

This study aimed to: 1) Analyze the efficiency of rubber farming using the auction marketing system and the conventional marketing system. 2) Analyze the comparison of the income of rubber farmers using the auction marketing system and the conventional marketing system. This research was carried out in Pangean District, Kuantan Singingi Regency as one of the rubber production centers that have applied for an auction marketing system. The sampling technique used was simple random sampling based on auction and conventional marketing systems. The respondents in this study were 60 people, 30 from the auction marketing system and 30 from the conventional marketing system. The data analysis used was an independent sample t-test. The results showed that: 1) Rubber farming using the auction system and the conventional system in Pangean District was efficient with R/C values of 2.10 and 1.59. Rubber farming in the auction marketing system is more efficient than the conventional marketing system which is indicated by the higher R/C value of the auction marketing system. 2) There is a significant difference between the income of rubber farmers from the auction system and the conventional system.

Keywords: bokar, rubber, marketing, conventional, auction

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