Published date: Aug 15 2024

Journal Title: KnE Social Sciences

Issue title: 6th Social and Humaniora Research Symposium (6th SoRes): Ethical Governance

Pages: 1–9

DOI: 10.18502/kss.v9i24.16814

M Muhardimuhardi@unisba.ac.idUniversitas Islam Bandung, Bandung

Nandang IhwanudinUniversitas Islam Bandung, Bandung

N NurdinUniversitas Islam Bandung, Bandung

This research aims to understand the halal tourism business by using an analysis of the microeconomic approach, especially in the study of the demand and supply sides. The unit of analysis in this study is the halal tourism object located in Lembang. The data needed is primary data, collected by applying the technique of direct interviews with halal tourism managers and consumers who visit the halal tourism location. The results of this study indicate that halal tourism must be managed in the best possible way to meet the needs of all people by orienting it to the needs of the target market. The demand side shows that the market needs tourism products that guarantee halalness and goodness for culinary products and services that are in accordance with Sharia. From the results of the study it can be concluded that halal tourism has a large market potential (demand), and people need its realization; therefore, the supply side must focus on the interests of the target market.

Keywords: business, halal tourism, supply and demand

[1] COMCEC, “Muslim Friendly Tourism: Understanding the Demand and Supply Sides in the OIC Member Countries,” 2016.

[2] Mayis GG, Shafa GT, Leyla HA, Hijran MR, Ulker MI. Estimation of tourism demand and supply functions for azerbaijan: 2sls approach. WSEAS Transactions on Business and Economics. 2021;18:1280–90.

[3] Perloff JM. Microeconomics Theory and Applications with Calculus. United Kingdom: Pearson Education Limited; 2020.

[4] Opare-Addo Y. The National Democratic Government and tourism development in Ghana: A retrospection. Journal of Tourism, Culinary and Entrepreneurship ( Jtce). 2023;3(1):64–84.

[5] Santos J, Wysk R, Torres JM. Improving production with lean thinking. New Jersey: John Wiley & Sons, Inc.; 2014.

[6] Roberts S. Demand and supply perspectives on diaspora tourism: the case of Guyanese in Toronto. Anatolia. 2022;33(2):197–209.

[7] Kucuk SU. Visualizing marketing: From abstract to intuitive. Switzerland: Palgrave Macmillan; 2016.

[8] Zhang XW, Hu T, Pang XQ, Hu Y, Wang T, Wang EZ, et al. Evaluation of natural gas hydrate resources in the South China Sea by combining volumetric and trendanalysis methods. Petrol Sci. 2022;19(1):37–47.

[9] X. Fu, J. Ridderstaat, and H. (Chenge) Jia, “Are all tourism markets equal? Linkages between market-based tourism demand, quality of life, and economic development in Hong Kong,” Tourism Management, vol. 77, no. 2020, 2020, https://doi.org/10.1016/j.tourman.2019.104015..

[10] Krakover S, Corsale A. Sieving tourism destinations: decision-making processes and destination choice implications. Journal of Tourism, Heritage and Services Marketing. 2021;7(1):33–43.

[11] Xue H, Fang C. How to optimize tourism destination supply: A case in Shanghai from perspective of supplier and demand side perception. IOP Conf Ser Earth Environ Sci. 2018;113(1):012227