Published date: Aug 09 2024

Journal Title: KnE Social Sciences

Issue title: 6th Social and Humaniora Research Symposium (6th SoRes): Community & Youth Development

Pages: 78–89

DOI: 10.18502/kss.v9i22.16657

Anne Maryanianne.maryani@UNISBA.ac.idUniversitas Islam Bandung, Bandung, Indonesia

Anne RatnasariUniversitas Islam Bandung, Bandung, Indonesia

Kiki ZakiahUniversitas Islam Bandung, Bandung, Indonesia

Self and group identity can be built through social media, including religious identity. Instagram can be used for various content regarding Islam, such as content from the youth community of hijrah which contains symbols of Islamic religious messages. This kind of community can be a solution to overcome problems that arise due to differences in perceptions about religion in society. This research aims to examine: 1) The values contained in communication symbols in the Millennial Muslim Youth Community’s Social Media, and 2) the experience of interacting among millennial Muslim youth on social media with Islamic religious content. The method used in this study is a qualitative method and a virtual ethnographic approach. The data were obtained through interviews, observation, literature studies, and relevant documentation. The research informants are community managers of hijrah youth, millennial youth active on social media, and hijrah community social media observers. This research is an implementation of the flagship topic of research at the Islamic University of Bandung. Furthermore, special topics based on these strategic issues are related to research on the impact of technology on human behavior and human relations. The results of the study show: 1. The values contained in the communication symbols on the social media of the millennial Muslim youth community are symbols that are closer to young people who are relaxed, fun, and do not seem hard to study religion. 2. Interaction is carried out on social media and also through face-to-face meetings in cafes.

Keywords: virtual culture, Instagram, millennial Muslim youth

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