Published date: Jul 03 2024

Journal Title: KnE Social Sciences

Issue title: International Joint Seminar on Education, Social Science and Applied Science (IJESAS)

Pages: 148–156

DOI: 10.18502/kss.v9i19.16487

Lela Lestarilestarilela@lecturer.undip.ac.idDiponegoro University, Prof. Sudarto 13

Dea NuritaDiponegoro University, Prof. Sudarto 13

Annisa YasminDiponegoro University, Prof. Sudarto 13

Rifki Irham NorsivaDiponegoro University, Prof. Sudarto 13

This study aims to explore the opinions of Indonesian students regarding the role of one of the Professional Social Media Platforms (PSMP), namely LinkedIn, in their career planning process. Data were collected through in-depth interviews with 10 students from various universities in Indonesia. Informants were selected using non-random sampling with a purposive sampling technique. The inclusion criteria were Generation Z students in Indonesia with a maximum age of 24 years and those who were using LinkedIn. The study found that Generation Z students in Indonesia use LinkedIn to obtain various information for career planning. Broadly speaking, the informants considered LinkedIn as an important tool for career planning, concerning self-assessment, career exploration, and job search. The use of LinkedIn helps them establish connections with alumni who are already working and gain insight into the career paths of certain professions, making it easier for them to search for jobs according to their areas of interest.

Keywords: career planning, professional social media platform (PSMP), generation Z, LinkedIn

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