Published date: May 17 2024

Journal Title: KnE Social Sciences

Issue title: 1st International Conference on Islamic Economics, Business Development and Studies (1st ICIEBDS)

Pages: 602–607

DOI: 10.18502/kss.v9i16.16273

Yeni Susantiyenisusanti@radenintan.ac.idFaculty of Islamic Economics and Business, UIN Raden Intan Lampung

The consumption of halal fashion in Indonesia increases yearly. In 2021, the consumption of halal fashion by Indonesian Muslims was recorded at 20 billion USD. The study aims to determine whether the purpose of the halal fashion concept is a part of Islamization or a commercial activity to make a profit. This library research was done by collecting data and information through research results, journals, books, and materials related to the research problem. Findings show that the halal fashion concept applies Islamic values to fashion which then becomes a commercial activity and make profit since business in halal fashion is promising.

Keywords: halal fashion, Islamization, commercial activity

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