Published date: May 17 2024

Journal Title: KnE Social Sciences

Issue title: 1st International Conference on Islamic Economics, Business Development and Studies (1st ICIEBDS)

Pages: 525–541

DOI: 10.18502/kss.v9i16.16267

Muhamad Fairos bin Mohamad Shahmuhamadfairos@geomatika.edu.myUniversiti Geomatika Malaysia

This study aims to determine the effect of marketing and entrepreneurship on customers relationship management. The study factors include functional value, time compression, reliability, flexibility, and capacity. This study was led at Pulau Pinang, Selangor, and Johor Bharu. Furthermore, individual customers who use logistic services were sampled. In addition, the total respondents to the questionnaires were 391. The method used in the study is applied research. A questionnaire on the Likert scale was applied for the survey. Results showed that the customer intention effect is significant to the study in entrepreneurship. The study was also conducted using SEM analysis. Further study is required on the subject.

Keywords: planning, technology, virtual leadership

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