Published date: Apr 05 2024

Journal Title: KnE Social Sciences

Issue title: Brawijaya International Conference on Business Administration, Taxation, and Tourism (BICBATT 2023)

Pages: 183–207

DOI: 10.18502/kss.v9i11.15774

Widi SantusoWidisantuso555@gmail.comAdministration Science, Brawijaya University, Malang, Indonesia

Mochammad Al MusadieqAdministration Science, Brawijaya University, Malang, Indonesia

Kadarisman HidayatAdministration Science, Brawijaya University, Malang, Indonesia

‎ SunartiAdministration Science, Brawijaya University, Malang, Indonesia

This study aimed to identify factors that influence purchasing decisions using the systematic literature review (SLR) analysis method. The software utilized to conduct the SLR includes Publish or Perish, VOSviewer, and Bibliometrics. The researchers conducted searches in the electronic database of Scopus, which is one of the leading scientific databases providing peer-reviewed journal articles. The originality of this study lies in the approach of employing the SLR method to examine the factors influencing purchasing decisions, using the aforementioned software tools. Several factors identified as determinants in purchasing decisions based on this research include sales, electronic commerce, decision-making, cost, purchasing, consumer behavior, commerce, and profitability.

Keywords: purchase decision, sales, decision-making consumer behavior, systematic literature review

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