KnE Social Sciences

ISSN: 2518-668X

The latest conference proceedings on humanities, arts and social sciences.

Digital Economic Transactions in Online Purchase: A Study on Social Media Accounts

Published date: Mar 22 2024

Journal Title: KnE Social Sciences

Issue title: International Conference on Engineering Management and Sustainable Innovative Technology (ICEMSIT)

Pages: 140–147

DOI: 10.18502/kss.v9i10.15719

Authors:

Ifa Khoiria NingrumMaster of Law in Sharia Economics Program, Sharia Economic Law and Adab Faculty, Universitas Nahdlatul Ulama Sunan Giri, Bojonegoro, Indonesia

Yudha Prosto SkenomaResearcher APMAI Surabaya, Surabaya, Indonesia

Kukuh Lukiyantokukuh.lukiyanto@binus.ac.idEntrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusan tara University, Jakarta, Indonesia

Widi Dewi RuspitasariInstitut Teknologi dan Bisnis Asia Malang, Malang, Indonesia

Yoseph Benny KusumaEntrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusan tara University, Jakarta, Indonesia

Abstract:

Indonesia has great potential for development in the digital economy, but the behavior of social media users has not yet had an impact on it. The purpose of this study was to explore the behavior of social media users in conducting digital economic transactions. The methodusedwasdescriptive qualitative, with eight subjects selected by purposive sampling by prioritizing the credibility of the informant. The results showed that the development of the digital economy was supported by existing technological developments. However, the behavior of social media users is still diverse, some have a positive influence, and some have a negative influence, so there is a need for government intervention in providing a platform, direction, and also supervision in conducting digital translation. Wider public awareness is also needed to improve the digital economy in a more positive direction.

Keywords: digital economy, social media, user behavior, transactions

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