Published date: Mar 22 2024

Journal Title: KnE Social Sciences

Issue title: International Conference on Engineering Management and Sustainable Innovative Technology (ICEMSIT)

Pages: 140–147

DOI: 10.18502/kss.v9i10.15719

Ifa Khoiria NingrumMaster of Law in Sharia Economics Program, Sharia Economic Law and Adab Faculty, Universitas Nahdlatul Ulama Sunan Giri, Bojonegoro, Indonesia

Yudha Prosto SkenomaResearcher APMAI Surabaya, Surabaya, Indonesia

Kukuh Lukiyantokukuh.lukiyanto@binus.ac.idEntrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusan tara University, Jakarta, Indonesia

Widi Dewi RuspitasariInstitut Teknologi dan Bisnis Asia Malang, Malang, Indonesia

Yoseph Benny KusumaEntrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusan tara University, Jakarta, Indonesia

Indonesia has great potential for development in the digital economy, but the behavior of social media users has not yet had an impact on it. The purpose of this study was to explore the behavior of social media users in conducting digital economic transactions. The methodusedwasdescriptive qualitative, with eight subjects selected by purposive sampling by prioritizing the credibility of the informant. The results showed that the development of the digital economy was supported by existing technological developments. However, the behavior of social media users is still diverse, some have a positive influence, and some have a negative influence, so there is a need for government intervention in providing a platform, direction, and also supervision in conducting digital translation. Wider public awareness is also needed to improve the digital economy in a more positive direction.

Keywords: digital economy, social media, user behavior, transactions

[1] Lukiyanto K, Setiyati EA, Huda C, Sano AV. Determining Factors in the Development of Religious Tourism Destination Marketing Strategy (A Case Study in Greater Malang). In: 1st UMGESHIC International Seminar on Health, Social Science and Humanities (UMGESHIC-ISHSSH 2020). Atlantis Press; 2021. p. 367–76.

[2] Wirianti F, Rusfian EZ. Electronic Word of Mouth Communication Analysis on Visitation Decision Making Process Using AISAS Model on Istagram Users: Study on Visit Decision to Japan. In: 1st Indonesia International Graduate Conference on Communication (IGCC) 2017. 2017.

[3] Pletikosa Cvijikj I, Michahelles F. Online engagement factors on Facebook brand pages. Soc Netw Anal Min. 2013;3(4):843–61.

[4] Corbin JM, Strauss A. Grounded theory research: Procedures, canons, and evaluative criteria. Qual Sociol. 1990;13(1):3–21.

[5] Moleong LJ. Metodologi penelitian kualitatif edisi revisi. 2007

[6] Creswell JW. Research design pendekatan kualitatif, kuantitatif, dan mixed. Yogyakarta: pustaka pelajar; 2010

[7] Hansen D, Maryane M. Mowen. Cost Management: Accounting and Control. Fifth Edit. Australia: South Western College Publishing; 2006.

[8] De Sordi JO, Nelson RE, Meireles M, Hashimoto M. Development of products and services in small enterprises: proposition of an artifact to discuss creative logics. J Small Bus Enterprise Dev. 2022;29(1):18–46.

[9] Leaver T, Highfield T, Abidin C. Instagram: Visual social media cultures. John Wiley & Sons; 2020.

[10] Miles J. Instagram Power: Build Your Brand and Reach More Customers with Visual Influence: Build Your Brand and Reach More Customers with Visual Influence. McGraw Hill Professional; 2019.

[11] Smith A, Anderson M. Social media use in 2018. Policy Commons

[12] Kavoura A, Stavrianeas A. The importance of social media on holiday visitors’ choices–the case of Athens, Greece. EuroMed J Bus. 2015;10(3):360–74.

[13] Kinanti SP, Putri BP, Kom SI. Pengaruh media sosial Instagram@ zapcoid terhadap brand equity Zap Clinic. Jurnal Komunikasi. 2017;9(1):53–64.

[14] Litterio AM, Nantes EA, Larrosa JM, Gómez LJ. Marketing and social networks: a criterion for detecting opinion leaders. European Journal of Management and Business Economics. 2017;26(3):347–66.