Published date: Mar 22 2024

Journal Title: KnE Social Sciences

Issue title: International Conference on Engineering Management and Sustainable Innovative Technology (ICEMSIT)

Pages: 61–70

DOI: 10.18502/kss.v9i10.15696

Kukuh Lukiyantokukuh.lukiyanto@binus.ac.idEntrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia

Bahar Laksamana DarmawanEntrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia

Fahrizal MaulanaEntrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia

The use of environmentally friendly packaging for MSME business actors has become a trend for business activists in the MSME sector. Eco-friendly packaging has an indirect impact on the environment and in terms of the business itself. Darmabox, as one of the startups, is an environmentally friendly packaging manufacturer. The advantages of eco-friendly packaging offered by Darmabox are the main attraction in terms of shape and aesthetics. This study aimed to determine the perceptions of SMEs towards environmentally friendly packaging and the motives of SMEs in using environmentally friendly packaging. The method used in this research was qualitative phenomenology, which was conducted through interviews with Darmabox customers. The results of this study indicated that SMEs already have an understanding of environmentally friendly packaging. However, the biggest obstacle is related to the price of environmentally friendly packaging, which is relatively expensive compared to polymer-based packaging. The results of the study also showed that the motives of business actors in choosing environmentally friendly packaging are a form of support in encouraging marketing activities.

Keywords: aesthetics, environmentally friendly, packaging, shape, SMEs

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