KnE Social Sciences

ISSN: 2518-668X

The latest conference proceedings on humanities, arts and social sciences.

Gen Z's Cashless Behavior: How QRIS Moderating Digital Financial Literacy and Spending Behavior Affects on E-Wallet Utilization?

Published date: Jan 24 2024

Journal Title: KnE Social Sciences

Issue title: The 6th International Research Conference on Economics and Business (6th IRCEB)

Pages: 306–324

DOI: 10.18502/kss.v9i4.15078

Authors:

Salsabilla Lu'ay Natswasalsabilla.luay.1804136@students.um.ac.idFaculty of Economy and Business, Universitas Negeri Malang

Subagyo .Faculty of Economy and Business, Universitas Negeri Malang

Abstract:

E-Wallet, one of the mobile payment systems, has continued to dominate Indonesia since 2017. Besides e-wallets, QRIS occurrence in 2020 is also estimated as a critical factor in e-wallets’ successes. Generation Z supported this condition as a digital native and was labeled the most technologically savvy generation. That is why e-wallets, along with QRIS was predicted as the best solution for Gen Z’s demand. Nevertheless, this easiness could lead to lousy spending behavior if not accompanied by excellent digital financial literacy. This study aims to determine how digital financial literacy and spending behavior affect e-wallet utilization moderated by QRIS Barcode. Structural equation models using SMART PLS 3.0 are used for analyzing 403 samples of Generation Z in Malang City. The result showed that digital financial literacy positively affected e-wallet utilization. In contrast, spending behavior does not affect e-wallet utilization on offline payment transactions. Subsequently, the QRIS barcode has a negative correlation with digital financial literacy and spending behavior interaction with e-wallet utilization. Hence, QRIS was determined as a quasi moderator.

Keywords: digital financial literacy, spending behavior, QRIS barcode, Generation Z

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