Published date: Jan 03 2024

Journal Title: KnE Social Sciences

Issue title: 3rd International Conference on Humanities Education, Law and Social Sciences (3rd ICHELSS)

Pages: 585–595

DOI: 10.18502/kss.v9i2.14881

Rezka Fedrinarezka-fedrina@unj.ac.idUniversitas Negeri Jakarta, Jakarta Timur, Indonesia

Rahmat DarmawanUniversitas Negeri Jakarta, Jakarta Timur, Indonesia

The potential of the tourist village destinations is immense, and it is the responsibility of all stakeholders to ensure that more attention is paid to them. This is especially the case for the Cisaat tourist village, which has a great deal of potential, and the agricultural villages which are the main tourist attractions. As a result, the Co-creation Strategy has become an essential bridge for the management and development of the tourism village in Cisaat. This study seeks to investigate the role of facilitators in the development of tourist villages through a qualitative methodology. Through interviews with representative stakeholders, data was collected. The results of the study reveal that the primary stakeholders in the development of tourism villages are local organizations, communities, industries, universities, and local governments. The outcome of the study is a strategy for the development of tourism products, access to destinations, and the improvement of services for tourists.

Keywords: co-creation, stakeholder, tourism village

[1] Padabain FA, Nugroho S. Implementasi Program Desa Wisata Dalam Rangka Pemberdayaan Masyarakat di Desa Mas, Kecamatan Ubud Kabupaten Gianyar, Provinsi Bali. J Destin Pariwisata. 2018;5(2):327.

[2] Administrator. Ekonomi, Desa Wisata Jadi Pengungkit Ekonomi. 2021 [Internet]. Available from: https://indonesia.go.id/kategori/editorial/2655/desa-wisata-jadipengungkit- ekonomi

[3] Admin. Hebat, Prodi Perjalanan Wisata UNJ Raih Juara 3 Pendampingan Desa Wisata dari Kemenparekraf RI. timesindonesia.co.id [Internet]. 2020; Available from: https://timesindonesia.co.id/indonesia-positif/313811/hebat-prodi-perjalanan-wisataunj- raih-juara-3-pendampingan-desa-wisata-dari-kemenparekraf-ri

[4] Safitri I, Ramdan AM, Sunarya E. Peran Produk Wisata dan Citra Destinasi terhadap Keputusan Berkunjung Wisatawan. J Ilmu Manaj. 2020;8(3):734.

[5] Kurniawan C, Kusumawati A, Iqbal M. Conceptual paper analisis co-creation experience serta dampaknya. J Adm Bisnis. 2020;(pecial Issue (Ekosistem Start Up) 2020):24–38.

[6] Eddyono F. Pengelolaan Destinasi Pariwisata [Internet]. Uwais Inspirasi Indonesia; 2021. Availablefrom: https://books.google.co.id/books?hl=en&lr=&id=OTQhEAAAQBAJ&oi=fnd&pg=PA37&dq=info:aQjgkJT4mJ0J:scholar.google.com&ots=6awZLIieL0&sig=8ObS12-TurDRDEw_9Vx51w7sH0U&redir_esc=y#v=onepage&q&f=false

[7] Wiguna IA, Mahyuni LP, Sutrisni KE, Yulianti NM. Membedah strategi co-creation marketing usaha milenial. Inovasi. 2021;17(4):636–44.

[8] Bourne L, Walker DH. Visualising and mapping stakeholder influence. Manage Decis. 2005;43(5):649–60.

[9] Arismayanti NK, Sendra IM, Suwena IK, Budiarsa M, Bakta IM, Pitana IG. Tourism Villages’ Development in Bali, Mass or Alternative Tourism? J Tour Hosp Manag. 2019;7(2):117–39.

[10] Karawang DI. Jurnal Ilmiah Pariwisata, Volume 22 No. 3 November 2017. 2017;22(3):122–31.Availablefrom: http://jurnalpariwisata.stptrisakti.ac.id/index.php/ JIP/article/view/1163/74

[11] Frow P, Nenonen S, Payne A, Storbacka K. Managing Co-creation Design: A Strategic Approach to Innovation. Br J Manage. 2015;26(3):463–83.

[12] Garcia-Rosell JC, Makinen J. An integrative framework for sustainability evaluation in tourism: applying the framework to tourism product development in Finnish Lapland. J Sustain Tour. 2013;21(3):396–416.

[13] Moro S, Rita P, Olga Oyner AK. Worldwide Hospitality and Tourism Themes Forecasting tomorrow’s tourists. Worldw Hosp Tour Themes. 2016;8(6):643–53.