KnE Social Sciences

ISSN: 2518-668X

The latest conference proceedings on humanities, arts and social sciences.

Assistance and Empowerment of MSMEs: Application of Information Technology (E-Commerce) in Increasing MSME Income in Ciburial Tourism Village

Published date: Oct 30 2023

Journal Title: KnE Social Sciences

Issue title: 5th Social and Humaniora Research Symposium (5th SoRes)

Pages: 1420–1427

DOI: 10.18502/kss.v8i18.14346

Authors:

Nurleli . - unileli.unisba@gmail.com - https://orcid.org/0000-0003-1731-7285

Ririn Sri Kuntorini

Azhar Fauzan

Elly Halimatusadiah

Magnaz Lestira Oktaroza

Riki Suhandoyo

Gusti Utama

Atika Sri Wahyuni

Abstract:

Assistance and empowerment is carried out for the perpetrators of micro, small, and medium enterprises (MSMEs) of honey products in the Ciburial Tourism Area. The advantage of Ciburial Village is that it has a village website. The problems faced by businesspeople are low sales volume; the hosting capacity of the village web is still limited only for tourism promotion; and the community, especially businesspeople, are still not used to using the web. This is due to the limited information related to the marketing process of profitable finished products and businesspeople have not utilized the application of information technology as a marketing strategy for market expansion. Assistance and empowerment are carried out through training in creating websites and registering their products in several marketplaces. With the help of the training carried out, businesspeople have been able to create and have websites to introduce their products to consumers by registering in the marketplace. Furthermore, they were also able to maintain the website and marketplace that they already have so that they can be used all the time in order to increase profitable sales volume and increase the income of these businesspeople.

Keywords: micro, small and medium enterprises, information technology applicationse- commerce, sales volume

References:

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