Published date: Oct 30 2023

Journal Title: KnE Social Sciences

Issue title: 5th Social and Humaniora Research Symposium (5th SoRes)

Pages: 1030–1044

DOI: 10.18502/kss.v8i18.14309

Siti Majidah Rahimsurilawana.sulaiman@gmail.comalalan Thayyiban Research Centre, Universiti Islam Sultan Sharif Ali, Sinaut Campus, KM33, Jalan Tutong, Kampung Sinaut, Tutong TB1741, Brunei Darussalam

Nor Surilawana SulaimanHalalan Thayyiban Research Centre, Universiti Islam Sultan Sharif Ali, Sinaut Campus, KM33, Jalan Tutong, Kampung Sinaut, Tutong TB1741, Brunei Darussalam

The global halal market is a substantial and expanding consumer market, both domestically and internationally. With the projected increase in the world’s Muslim population by 35% by 2030, reaching 2.2 billion, the demand for halal products is expected to soar, potentially reaching USD 6.0 trillion by 2024. Brunei holds great potential to become a prominent halal hub worldwide and offer its high-quality local halal brand to the global market, contingent on the government’s concerted efforts to foster the growth of the halal industry in the country. To understand the role of industrial players in Brunei, this study aims to assess their impact, particularly considering the challenges they face in influencing the government’s direction in the country. Through an online survey, 150 respondents, who specialized in Bachelor of Halal Science, provided additional insights on the significance of industry players in shaping the development of Brunei’s halal industry. The majority of respondents believe that industry players play a significant role alongside policymakers and the Brunei government in reinforcing and continuously enhancing the nation’s halal standards, laws, and regulations.

Keywords: Brunei, government, halal industry, industry development, industry players

[1] Lever J, Miele M. The growth of halal meat markets in Europe: An exploration of the supply side theory of religion. Journal of Rural Studies. 2012;28(4):528–537.

[2] Aziz Y, Chok N. The role of halal awareness, halal certification, and marketing components in determining halal purchase intention among non-Muslims in Malaysia: A structural equation modeling approach. Journal of International Food & Agribusiness Marketing. 2013;25(1):1–23.

[3] PewResearchCenter, “The future of the global muslim population: Projections for 2010 – 2030.” PewResearchCenter, Washington, D.C. 2011.

[4] SESRIC. “Halal industry in OIC member countries: Challenges and prospects,” Statistical, Economic and Social Research and Training Centre for Islamic Countries. Ankara, Turkey: SESRIC; 2021.

[5] Elasrag H. “Halal Industry: Key Challenges and Opportunities,” https://doi.org/10.2139/ssrn.2735417

[6] Bon M, Hussain M. Halal. Scott N, Jafari J, editors. Bridging tourism theory and practice. Emerald Group Publishing Limited; 2010:47–59.

[7] Zulfakar M, Chan C, Jie F. Institutional forces on Australian halal meat supply chain (AHMSC) operations. Journal of Islamic Marketing. 2018;9(1):80–98.

[8] Dar H, et al. Global Islamic Finance Report: GIFR 2013. Edbiz Consulting; 2013.

[9] Khan MT, Khan A, Khan S. Halal Food Products and their Market Extent - Opportunities in the World. International Review of Management and Business Research. 2020;9(4):95–107.

[10] ERIA, “Eria Annual Report 2016,” Economic Research Institute for ASEAN and East Asia. 2016.

[11] Rahim SM, Sulaiman NS, Hashim N. Adoption of Halal Assurance Management Systems in Poultry Farming in Brunei Darussalam. International Journal of Business Marketing and Management. 2022;7(3):74–83.

[12] Syed Marzuki SZ, Hall CM, Ballantine PW. Restaurant Manager and Halal certification in Malaysia. Journal of Foodservice Business Research. 2012;15(2):195–214.

[13] Syed Marzuki SZ, Hall CM, Ballantine PW. Restaurant managers’ perspectives on halal certification Journal of Islamic Marketing. 2012;3(1):47–58.

[14] Mahmud R. “Eateries in hot water over halal certification,” 22 June 2022. [Online]. Available: https://borneobulletin.com.bn/eateries-in-hot-water-over-halalcertification/. [Accessed 24 September 2022].

[15] Mohamed Z, Shamsudin MN, Rezai G. “The effect of possessing information about halal logo on consumer confidence in Malaysia,” Journal of International Food & Agribusiness Marketing. 2013;25(Sup1):73-86. https://doi.org/10.1080/08974438.2013.800008.

[16] Wisker ZL. The effect of fake news in marketing halal food: A moderating role of religiosity. Journal of Islamic Marketing. 2021;12(3):558–575.

[17] Tieman M, van der Vorst J, Che Ghazali M. Principles in Halal Supply Chain Management. Journal of Islamic Marketing. 2012;3(3):217–243.

[18] Karia N. Halal logistics: practices, integration and performance of logistics service providers. Journal of Islamic Marketing. 2019.

[19] Ngah AH, Zainuddin Y, Thurasamy R. Barriers and enablers in adopting of Halal warehousing. Journal of Islamic Marketing. 2015;6(3):354–376.

[20] Talib MS. Halal logistics in Brunei: current constraints and future potentials. Journal of Emerging Economies and Islamic Research. 2020;8(1):69–76.

[21] Sulaiman NS, Hashim N, Osmara N. The need for halal assurance management systems: An analysis in Brunei Darussalam. Journal of Halal Service Research. 2021;2(2):1–9.

[22] Clement C. “The Difference Between Standard Deviation and Standard Error,” Built In, 23 August 2022. [Online]. Available: https://builtin.com/data-science/differencebetween- standard-deviation-standard-error. [Accessed 11 October 2022].

[23] Changingminds.org and P. Bhandari, “What is standard error? | How to calculate (guide with examples),” Scribbr, 6 July 2022. [Online]. Available: https://www.scribbr.com/statistics/standard-error/.
[Accessed 11 October 2022].

[24] Stefano P, Magri C, Carraro L. Sampling bias - Scholarpedia. 2008;3(9):4258.

[25] Oh Y, Hamir AM, Shah MA. The viability of halal food industry for Brunei economic diversification: SWOT Analysis. PEOPLE: International Journal of Social Sciences. 2018;3(3):1220–1233.

[26] Zakaria Z. Tapping into the world Halal market: some discussions on Malaysia laws and standards. Shariah Journal. 2008;16:6603–6616.

[27] Hassan FH. Halal food marketing: Dare to win!, Shah Alam: UiTM Press. (2013).

[28] Mohamed Yunos R, Che Mahmood CF, Abd Mansoor NH. Understanding Mechanisms to Promote Halal Industry - The Stakeholders’ View. Procedia Soc Behav Sci. 2014;130:160–6.

[29] Norjidi D. “Vast possibilities in halal industry,” Borneo Bulletin, 12 November 2019. [Online]. Available: https://borneobulletin.com.bn/vast-possibilities-halal-industry/. [Accessed 25 October 2022].

[30] Department of Economic. Planning and Statistics, “Brunei Darussalam key economic developments, Q1 2020,” 2020. [Online]. Available: https://deps.mofe. gov.bn/DEPD{%}20Documents{%}20Library/NDP/Planning/BKED_DevQ1_2020.pdf. [Accessed 25 October 2022].

[31] Kon J. “Brunei Halal food enters Japanese market,” Borneo Bulletin, 1 March 2020. [Online]. Available: https://borneobulletin.com.bn/brunei-halal-food-enters-japanesemarket- 2/. [Accessed 25 October 2022].

[32] Mohamed, Z., Rezai, G., Shamsudin, M. N. and F. C., E. C.: “Halal logo and consumers’ confidence: What are the important factors?”. Economic and Technology Management Review. 2008;3:37–45.

[33] Caswell JA. Quality assurance, information tracking, and consumer labeling. Marine Pollution Bulletin. 2006;53(10-12):650–656.

[34] Uzogara SG. The impact of genetic modification of human foods in the 21st century: A review. Biotechnology Advances. 2000 May;18(3):179–206.

[35] Bayraktar M, Algan N. “The Importance of SMEs on World Economies” International Conference on Eurasian Economies https://doi.org/10.36880/C11.02265

[36] WTO. “World Trade Report 2016,” 2016. [Online]. Available: https://www.wto.org/english/res_e/publications_e/wtr16_e.htm. [Accessed 10 October 2022].

[37] OECD. Entrepreneurship at a Glance 2017. Paris: OECD Publishing; 2017.

[38] Muli MG, Pellissier R. The impact of industry role players on the competitiveness and profitability of an entity in a volatile environment. African Journal of Hospitality, Tourism and Leisure. 2014;3(1):1–7.

[39] Wei Hin C, Bohari AM, Md Isa F, Mohd Maddin A. Assessing the Model of Wheelen and Hunger (2008) Model of Internal Environment Scanning and Its Application to the Small Medium Enterprise (SME) in Malaysia. Asian Journal of Business and Management. 2011;2(8):24–33.

[40] Nurrachmi R. The global development of halal food industry: A survey. Tazkia Islamic Finance and Business Review. 2017;11(1):39–56.

[41] Hassan S. Industri Halal Jana $88 Juta. Bandar Seri Begawan: Media Permata; 2017.

[42] Oxford Business Group. “Brunei’s Halal Industry Earmarked for Key Role in Economic Expansion,” Oxford Business Group, 2010. [Online]. Available: https://oxfordbusinessgroup.com/brunei’s-halal-industry-earmarkedkey- role-economic-expansion. [Accessed 25 October 2022].

[43] Wardana CK, Liano P, Araz SS. “Empowerment the halal industry through cash waqf fund and zakat,” in International Proceeding ASEAN Youth Conference 2019.

[44] Haji Ibrahim N; Noryati Haji Ibrahim. Halal Policy in Brunei Darussalam. Journal of Halal Science and Technology. 2022;1(1):86–91.

[45] Haji Kifli H. “Halal Certification in Brunei,” in Institute of Asian Studies: Working Paper Series, Lian Kwen Fee and F. F. M., Eds., Bandar Seri Begawan, Institute of Asian Studies, Universiti Brunei Darussalam. 2019.

[46] Sulaiman NS, Abdullah R. An overview of Brunei’s halal certification development. In: Pratikto H, Nasih AM, Isma’il Z, Voak A, editors. Reinforcement of the Halal Industry for Global Integration Revival. Routledge; 2022. pp. 78–86.

[47] Noor Azalie IA. Exploration on the Effects of Brunei Halal Standard and Its Implementation on Agri-Food Business Development in Brunei Darussalam in the context of Islamic Governance. International Journal of Business, Economics and Law. 2016;10(5):79–90.