Published date: Aug 15 2023

Journal Title: KnE Social Sciences

Issue title: International Conference on Art, Design, Education and Cultural Studies (ICADECS)

Pages: 139–146

DOI: 10.18502/kss.v8i15.13919

Joni Agung Sudarmantojoniagung.fs@um.ac.idUniversitas Negeri Malang

This study aims to measure the influence of Instagram influencers and their relationship in giving the image of a destination to the interest of tourists visiting tourist destinations in Indonesia. Furthermore, it identifies photo-taking techniques in framing phenomena, events, or the ambience of tourist objects. This is related to the role of influencers and social media that dominates the tourism aspect in the era of the Internet of Things. This study uses a quantitative approach accompanied by a descriptive description. The primary data were 29 Instagram influencers who shared their travels, which were obtained by distributing questionnaires from August to September 2021. The data obtained were then processed and analyzed using SPSS26 modelling software. The results showed that 1) most of the influencers chose to upload photos or videos of the location along with the influencer himself (41,365), 2) influencers chose to use long shot camera shot size (46.46%) to be able to show the location of tourist destinations better, 3) in terms of using angle, 2,356 respondents (54.16%) used eye level shots, and 4) 2,255 (51.84%) used to post photos with cold colour schemes when taking pictures. Based on the statistical data, social media influencers affect purchase intention. Therefore, these image indicators of tourist attractions in quality and track record need to be considered by managers to prepare places that cater to influencers as tourism promotion agents.

Keywords: Influencer, social media, phenomena, tourism, Indonesia, photography technique

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