Published date: Jul 24 2023

Journal Title: KnE Social Sciences

Issue title: Third Economic, Law, Education and Humanities International Conference (3rd ELEHIC)

Pages: 264–276

DOI: 10.18502/kss.v8i13.13764

Siyi GUANveroniqueguan@gmail.comINTI International University, Nilai, Malaysia

Bo XIAINTI International University, Nilai, Malaysia

Amran RasliNone@none.comINTI International University, Nilai, Malaysia

Norita Mohd NoorNone@none.comUniversiti Teknologi Malaysia, Johor Bahru, Malaysia

Sharer (referring to storyteller: Siyi Guan) has utilized autoethnography as a methodology to redact and share her own startup experience on the basis of personal business project. The first section comprises the narration of sharer’s personal startup experience, which is followed by the problem statement confronted during the project process, with the introduction of the research design of its methodology at the same time. There have been 5 interviewees participating in this research. Nvivo is utilized to extract the interview data along with its high-frequency words in written form after interviews. Ultimately, the overall project orientation process and future suggestions are elaborated.

Keywords: Autoethnography; Startup experience; Environment; Face Masks

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