Published date: Jul 24 2023

Journal Title: KnE Social Sciences

Issue title: Third Economic, Law, Education and Humanities International Conference (3rd ELEHIC)

Pages: 256–263

DOI: 10.18502/kss.v8i13.13762

Sefnedi .sefnedi@bunghatta.ac.idFaculty of Business and Economics of Universitas Bung Hatta, Padang, Indonesia

Wiry UtamiFaculty of Business and Economics of Universitas Bung Hatta, Padang, Indonesia

Bovin FernandaFaculty of Business and Economics of Universitas Bung Hatta, Padang, Indonesia

The marketing performance of SMEs has attracted the attention of academics and practitioners. However, the determinants of marketing performance are not final. The purpose of this study is to investigate the mediating effect of strategic competitive advantage on the relationship between entrepreneurial orientation and the marketing performance of SMEs. The results highlighted that entrepreneurial orientation and strategic competitive advantage significantly affected marketing performance. In addition, entrepreneurial orientation positively explains strategic competitive advantage. Interestingly, this study showed that strategic competitive advantage mediates the relationship between entrepreneurial orientation and the marketing performance of SMEs.

Keywords: Entrepreneurial Orientation, Strategic Competitive Advantage, Marketing Performance.

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