Published date: Jul 18 2023

Journal Title: KnE Social Sciences

Issue title: Transdisciplinary Symposium on Business, Economics, and Communication (TSBEC 2022)

Pages: 596–608

DOI: 10.18502/kss.v8i12.13708

C. Catur Widayaticatur.widayati@mercubuana.ac.idFaculty of Economics and Business, Universitas Mercu Buana, Jakarta, Indonesia

Yenita .Faculty of Economics and Business, Universitas Tarumanagara, Jakarta, Indonesia

Agus ArijantoFaculty of Economics and Business, Universitas Mercu Buana, Jakarta, Indonesia

Vidya Ayu DiporiniFaculty of Economics and Business, Universitas Mercu Buana, Jakarta, Indonesia

Cut Edwina OebitFaculty of Economics and Business, Universitas Mercu Buana, Jakarta, Indonesia

Dwi SuryaningrumFaculty of Economics and Business, Universitas Mercu Buana, Jakarta, Indonesia

The development of the world of tourism, which continues to increase is certainly a support for the Tour and Travel business. One of the attractions of a tourist is a tourist attraction. Therefore, tourists need in their tour to travel to places that are interesting and able to provide comfort, serenity, and joy in itself. The purpose of this study to find out the relationship of personal sales service, price perception, and quality product to the package purchase of the travel package incentives. The object of this study is all customers of Preferred Tours Management Jakarta. The sample in this study are Preferred Tours Management customers in Jakarta, with 155 respondents. Purposive sampling method was used and the sample were selected based on its characteristics. Data were processed using Smart PLS (partial least square) 3.0. The results of hypothesis testing in this research explain that service quality influences purchasing decisions, but price has a negative and significant effect. Besides, product quality also has a significant influence. Therefore, considering the existing market, the company requests an increase in purchases by paying attention to service quality and product quality through the application of attractive prices.

Keywords: service quality, price, product quality, purchasing decisions

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