Published date: Jul 18 2023

Journal Title: KnE Social Sciences

Issue title: Transdisciplinary Symposium on Business, Economics, and Communication (TSBEC 2022)

Pages: 583–595

DOI: 10.18502/kss.v8i12.13707

Maria Francisca Lies Ambarwatimaria.ambarwati@gmail.com2Secretary, Sekolah Tinggi Ilmu Komunikasi dan Sekretari Tarakanita, Jakarta, Indonesia

Linus Kali PalindanganCommunication Science, Sekolah Tinggi Ilmu Komunikasi dan Sekretari Tarakanita, Jakarta, Indonesia

Nawan Katarina HatiningsihPsychology, Persada Indonesia University, YAI, Jakarta, Indonesia

Analysis of the organization becomes necessary when the organization shows certain phenomena such as performance decreasing or increasing sharply, organizations structural changes, organizational climate is not conducive, the number of employee changes, and so on. This study explores the implementation of Morgan’s Organizational Metaphor Theory in the management practice within a private higher education institution in Jakarta. This study helps to interpret the advancements and barriers in the current management practice. This study uses a qualitative research method with a case study approach. Some analyses were made based on the eight metaphors about organizations according to Morgan, namely the metaphor of the organization 1) as a machine, 2) as an organism, 3) as the brain, 4) as culture, 5) as a political system, 6) as a physical prison, 7) as a dynamic and transforming reality, and 8) as an instrument of domination. The results show that the institutions should strive to make some important changes in their management practice, especially by applying the recent management practices, including treating lecturers and staff as partners. This study implies that the implementation of modern management must be accompanied by the leadership.

Keywords: organizational metaphor theory, modern management, leadership commitment

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