Published date: Jul 18 2023

Journal Title: KnE Social Sciences

Issue title: Transdisciplinary Symposium on Business, Economics, and Communication (TSBEC 2022)

Pages: 365–376

DOI: 10.18502/kss.v8i12.13685

Hendra Alfanihefanila02@gmail.com1Universitas Baturaja, South Sumatra, Indonesia

Agustinus RustantaSekolah Tinggi Ilmu Komunikasi dan Sekretari Tarakanita, Jakarta, Indonesia

Elsie OktiveraSekolah Tinggi Ilmu Komunikasi dan Sekretari Tarakanita, Jakarta, Indonesia

Steffi LeeSekolah Tinggi Ilmu Komunikasi dan Sekretari Tarakanita, Jakarta, Indonesia

Political movements ahead of the 2024 presidential election are increasingly escalating. The media began to focus on highlighting the political escalation. This study aims to analyze how Kompas.com, Mediaindonesia.com, and Republika.co.id, as influential online media in Indonesia, frame and construct the issue of political identity ahead of the 2024 presidential election. In the 2014 and 2019 presidential elections, the highlight of the issue of political identity was very strong, it is even used as a political commodity to gain voter support. This then causes political polarization, polemics, and even conflicts whose residues are still felt ahead of the 2024 presidential election. This study uses a qualitative approach with framing method by Robert Entman’s. In order to construct messages from the three media and display the construction of the reality of the issue of political identity orientation as a representation of political interests prior to the 2024 presidential election, there is a focus on the process of selecting issues and highlighting specific aspects of the reported reality, which are influenced by the ideology of the media and the opinions of journalists.

Keywords: media framing, construction of reality, representation, political identity

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