KnE Social Sciences
ISSN: 2518-668X
The latest conference proceedings on humanities, arts and social sciences.
Language in Digital Media: The Phenomenon of Language Hybridity Analysis
Published date: Apr 27 2023
Journal Title: KnE Social Sciences
Issue title: 1st Indonesian International Conference on Bilingualism
Pages: 38–46
Authors:
Abstract:
Nowadays, digital media is inextricably linked to our everyday lives. As a result, netizens frequently utilize English on digital channels, including social media. The predominant language used in Indonesia is Indonesian; however, the popularity of the English language then mixed with Indonesian in everyday usage. By gathering data from various digital platforms, this study intends to evaluate the structures of this linguistic phenomenon. The study’s findings show that the language used in digital media is produced language hybridity. In addition, the usage of Indonesian and English hybridity that has been found is classified into three types: frequent terms on digital platforms (digiterms), particular words (Partners), and social media words (Sociaterms). Moreover, there are five kinds of hybridity formations; 1) single affixation 2) double suffixes 3) affixation shifting 4) mixing circumfix 5) double prefixes.
Keywords: digital media, analysis, language hybridity, mixing language
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