Published date: Feb 24 2023

Journal Title: KnE Social Sciences

Issue title: International Conference on Politics, Social, and Humanities Sciences (2nd ICPSH 2022)

Pages: 156–172

DOI: 10.18502/kss.v8i3.12824

Rahmad Agus DwiantoMaster of Government Affairs and Administration, Universitas Muhammadiyah Yogyakarta, Indonesia

Arief Bakhtiar Darmawanarief.darmawan@unsoed.ac.idDepartment of International Relations, Universitas Jenderal Soedirman, Indonesia

Eko Priyo PurnomoMaster of Government Affairs and Administration, Universitas Muhammadiyah Yogyakarta, Indonesia

Aqil FathaniMaster of Government Affairs and Administration, Universitas Muhammadiyah Yogyakarta, Indonesia

Lubna SalsabilaMaster of Government Affairs and Administration, Universitas Muhammadiyah Yogyakarta, Indonesia

This research provides an innovative strategy to disseminate smart city programs during the pandemic through Facebook Ads. Socialization of the smart city program was hampered due to the COVID-19 pandemic. The study used the systematic literature review method from various recent journals on the use of Facebook for the dissemination of public policy information. NVivo tools, qualitatively in-depth and comprehensive analysis will explain new methods’ findings in this digital age. Facebook ads were chosen because the field can target those who have an interest in smart cities. This study found that Facebook advertising as a digital platform for socializing smart city programs during the pandemic the public was more efficient in terms of time, effort, cost, and a wider target market. This study found an innovation, namely the use of Facebook advertising as a digital marketing platform in government affairs or the socialization of government programs to the public during the pandemic. Further studies could combine Facebook Ads with other platforms like Google Ads, SEO, and TikTok.

Keywords: COVID-19 Pandemic, Digital Platform, Smart City

[1] United Nations. [Internet]. World population projected to reach 9.8 billion in 2050, and 11.2 billion in 2100. 2017 [cited 2022 Aug 8]. Avaliable from: https://www.un.org/development/desa/en/news/population/world-populationprospects- 2017.html

[2] Han H, Hawken S. Introduction: innovation and identity in next-generation smart cities. City. Cult Sc. 2018;12(December):1–4.

[3] Visvizi A, Lytras MD. Rescaling and refocusing smart cities research: from mega cities to smart villages. Journal of Science and Technology Policy Management. 2018;9(2):134–45.

[4] Rachmawati R. Pengembangan Smart Village untuk Penguatan Smart City dan Smart Regency. Jurnal Sistem Cerdas. 2018;1(2):12–9.

[5] Hadiwiono. SWARA KAMU: Konsep Smart City Menghadapi Pandemi COVID-19 [Internet]. 2020 May 11 [cited 2022 Aug 8]. Available from: Swara.Tunaiku.Com.

[6] Kemp S. Hootsuite (We are Social): Indonesian Digital Report 2020 [Internet]. 2020 [cited 2022 Sept 13]. Available from: https://andi.link/download/hootsuite-we-aresocial- indonesian-digital-report-2020

[7] Van den Broeck E, Poels K, Walrave M. How do users evaluate personalized Facebook advertising? An analysis of consumer- and advertiser controlled factors. Qual Mark Res. 2020;23(2):309–27.

[8] Molinillo S, Anaya-Sánchez R, Morrison AM, Coca-Stefaniak JA. Smart city communication via social media: analysing residents’ and visitors’ engagement. Cities. 2019;94(April):247–55.

[9] Malawani AD, Nurmandi A, Purnomo EP, Rahman T. Social media in aid of post disaster management. Transforming Government: people. Transforming Gov. 2020;14(2):237–60.

[10] Maya S, Yohanna L. Identification of Problems and Solution of The Micro Small Middle Entreprise with Nvivo-Software. Sosio E-Kons. 2018;10(2):121.

[11] Bappenas. Konsep Pengembangan Kota Cerdas yang Berdaya Saing [Internet]. 2016 Oct 21 [cited 2022 Aug 15]. Available from: https://www.bappenas.go.id/id/berita/konsep-pengembangan-kota-cerdasyang- berdaya-saing

[12] Asnawi M, Widiarsih D, Murialti N, Darwin R, Hidayat M, Hadi MF. Tingkatkan Omset Dengan Facebook Ads. Jurnal Pengabdian UntukMu NegeRI. 2017;1(1):67–71.

[13] Hanggara AG. Selalu Siaga Pandemi COVID-19 bersama JAKI Blog Portal Jakarta Smart City [Internet]. 2020 Apr 7 [cited 2022 Sept 6]. Available from: https://corona.jakarta.go.id/id/artikel/selalu-siaga-pandemi-COVID-19-bersama-jaki

[14] Purnomo EP, Obisva G, Astutik ZA. Smart Government: The involvement of government towards public services in Yogyakarta for Smart Development. International Conference on Public Organization Asia Pacific Society for Public Affairs [Internet]; 2019 August 28–30. file:///D:/collaborative governance/SSRNid3497278.pdf

[15] Kemp S. Digital in 2018: World’s internet users pass the 4 billion mark [Internet]. We are social; 2018 [cited 2022 Jun 6]. Issue January, pp. 1–18. Available from: https://wearesocial.com/blog/2018/01/global-digital-report-2018

[16] Kemp S. Data Tren Internet dan Media sosial 2019 di Dunia menurut Hootsuite [Internet]. 2019 [cited 2022 Sept 12]. Available from: https://andi.link/hootsuite-weare- social-indonesian-digital-report-2019

[17] Kemp S. (Hootsuite (We are Social): Indonesian Digital Report 2020 [Internet]. 2020 [cited 2022 Sept 13]. Available from: https://andi.link/download/hootsuite-we-aresocial- indonesian-digital-report-2020

[18] Kemp S. Digital 2021: the latest insights into the ‘state of digital’ - We Are Social [Internet]. Hootsuite. 2021 [cited 2022 Sept 13]. Available from: https://wearesocial.com/blog/2021/01/digital-2021-the-latest-insights-into-thestate-of-digital

[19] Ahlgren M. (2021). 35+ Statistik Facebook (Untuk 2021) Anda Harus Tahu Tentang [Internet]. 2021 [cited 2022 Sept 9]. Available from: https://www.websitehostingrating.com/id/facebook-statistics/

[20] Kaplan AM, Haenlein M. Two hearts in three-quarter time: how to waltz the social media/viral marketing dance. Bus Horiz. 2011;54(3):253–63.

[21] Curran K, Graham S, Temple C. Advertising on Facebook [IJED]. International Journal of E-Business Development. 2011;26(1):26–33.

[22] Nuseir MT, AlShawabkeh A. Marketing communication in the digital age: exploring the cultural historical activity theory in examining Facebook’s advertising platform. Int J Electron Cust Relatsh Manag. 2019;12(2):97–107.

[23] Kemp S. (Hootsuite (We are Social): Indonesian Digital Report 2020 [Internet]. 2020 [cited 2022 Sept 13]. Available from: https://andi.link/download/hootsuite-we-aresocial- indonesian-digital-report-2020

[24] Aprilia R, Aat S, Sri H. Tingkat Kecanduan Sosial Media pada Remaja. J Nurs Care. 2020;3(1):41–53. Available from: http://jurnal.unpad.ac.id/jnc/article/view/26928

[25] Nur A, Pradekso T, Setyabudi D, Herieningsih SW, Surrayya N. Pengaruh Usia, Tingkat Pendidikan, dan Jenis Kelamin terhadap perilaku Konsumsi Media. Interaksi Online. 2014;2(4):3.

[26] Nur A, Pradekso T, Setyabudi D, Herieningsih SW, Surrayya N. Pengaruh Usia, Tingkat Pendidikan, dan Jenis Kelamin terhadap perilaku Konsumsi Media. Interaksi Online. 2014;2(4):3.

[27] Alraja MN, Khan SF, Khashab B, Aldaas R. Does Facebook Commerce Enhance SMEs Performance? A Structural Equation Analysis of Omani SMEs. SAGE Open. 2020;10(1):1–14.

[28] Ribeiro FN, Kansaon D, Benevenuto F. (2019). Leveraging the Facebook AdS platform for election polling. Proceedings of the 25th Brazillian Symposium on Multimedia and the Web, WebMedia 2019 [Internet]; 2019 Oct 29-Nov 1; Rio de Janeiro, Brazil. New York: Association for Computing Machinery; 2019 [cited 2022 Sept 5]. 305–312 pp. Available from: https://doi.org/10.1145/3323503.3349552.

[29] Curran K, Graham S, Temple C. Advertising on Facebook [IJED]. International Journal of E-Business Development. 2011;26(1):26–33.

[30] Kemp S. (Hootsuite (We are Social): Indonesian Digital Report 2020 [Internet]. 2020 [cited 2022 Sept 13]. Available from: https://andi.link/download/hootsuite-we-aresocial- indonesian-digital-report-2020

[31] Aichner T. Football clubs’ social media use and user engagement. Mark Intell Plann. 2019;37(3):242–57. [32] Curran K, Graham S, Temple C. Advertising on Facebook [IJED]. International Journal of E-Business Development. 2011;26(1):26–33.

[33] Nickerson DW, Rogers T. Political campaigns and big data. J Econ Perspect. 2014;28(2):51–74.

[34] Frattaroli S, Schulman E, McDonald EM, Omaki EC, Shields WC, Jones V, et al. Utilizing Facebook and Automated Telephone Calls to Increase Adoption of a Local Smoke Alarm Installation Program. J Public Health Manag Pract. 2019;25(4):E27–33.

[35] McCarthy E, Mazza D. Cost and effectiveness of using Facebook advertising to recruit young women for research: PREFER (Contraceptive Preferences Study) experience. J Med Internet Res. 2019 Nov;21(11):e15869.

[36] Mtarget. Harga dan Biaya Iklan Facebook Ads untuk Keperluan Budgeting [Internet]. 2020 Nov 20 [cited 2022 Sept 5]. Available from: https://blog.mtarget.co/harga-danbiaya- iklan-facebook-ads-untuk-keperluan-budgeting/