Published date: Feb 24 2023

Journal Title: KnE Social Sciences

Issue title: International Conference on Politics, Social, and Humanities Sciences (2nd ICPSH 2022)

Pages: 80–95

DOI: 10.18502/kss.v8i3.12818

Abdul Aziz AhmadDepartment of Economics, Faculty of Economics and Business, Universitas Jenderal Soedirman

Ahmad SabiqDepartment of Political Science, Faculty of Social and Political Sciences, Universitas Jenderal Soedirman

Slamet Rosyadislamet.rosyadi@unsoed.ac.idDepartment of Public Administration, Faculty of Social and Political Sciences, Universitas Jenderal Soedirman

Denok KurniasihDepartment of Public Administration, Faculty of Social and Political Sciences, Universitas Jenderal Soedirman

Using small and medium enterprises (SMEs) in the creative economy sector of Banyumas Regency, Indonesia, we map the activity of SMEs in the creative economy sector before the COVID-19 pandemic and conduct a descriptive analysis based on interviews with respondents of creative economy SMEs during the COVID-19 period in 2021. The results of this study shows the distribution of the potential for creative economic development in the Banyumas Regency area. From 2020 to 2021, the creative economy in the Banyumas area experienced shocks due to the impact of the COVID-19 pandemic. COVID-19 has reduced people’s purchasing power, directly impacting the decline in business turnover. To overcome the effects of social distancing or the implementation of community activities restriction policies, creative economy entrepreneurs in Banyumas developed new products, expanded marketing methods with online media, and created new businesses to capture economic opportunities in trending community activities. The creative economy SME actors in Banyumas appreciate the importance of government assistance to protect them from the impact of the COVID-19 pandemic.

Keywords: creative economy, small and medium enterprises, social distancing policy, COVID-19

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