Published date: Feb 17 2023

Journal Title: KnE Social Sciences

Issue title: 2nd International Conference on Science and Its Applications “Sustainable Innovation in Natural Science, Economic and Business Science, and Social Science” (ICOSIAS)

Pages: 211–230

DOI: 10.18502/kss.v8i2.12765

Indria SariFaculty of Economic and Business, Krida Wacana Christian University, Jakarta, Indonesia

Hery Winoto Tjhery.winoto@ukrida.ac.idFaculty of Economic and Business, Krida Wacana Christian University, Jakarta, Indonesia

Fushen .Faculty of Economic and Business, Krida Wacana Christian University, Jakarta, Indonesia

Soegeng WahyoediFaculty of Economic and Business, Krida Wacana Christian University, Jakarta, Indonesia

Bernard Tirto WidjajaFaculty of Economic and Business, Krida Wacana Christian University, Jakarta, Indonesia

This research examines the effects of usability, information quality, and service interaction on e-loyalty mediated by e-satisfaction on Hallobumil application users. This study shows that usability, information quality, and service interaction on the Hallobumil application has a positive effect on user e-satisfaction. Meanwhile, usability and information quality variables don’t directly effect but have a positive effect mediated by e-satisfaction. The service interaction variable has an effect on e-loyalty both directly and mediated by e-satisfaction.

Keywords: Usability, Information Quality, Service Interaction, E-Satisfaction, E-Loyalty.

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