Published date: Feb 17 2023

Journal Title: KnE Social Sciences

Issue title: 2nd International Conference on Science and Its Applications “Sustainable Innovation in Natural Science, Economic and Business Science, and Social Science” (ICOSIAS)

Pages: 196–210

DOI: 10.18502/kss.v8i2.12764

Fachri Eka Saputrafachri_mgt@unib.ac.idDepartment of Management, University of Bengkulu, JL. WR. Supratman Kandang Limun Muara Bangkahulu, Kota Bengkulu, 38371, Indonesia

Andi MakhrianDepartment of Communication Science, University of Bengkulu, JL. WR. Supratman Kandang Limun Muara Bangkahulu, Kota Bengkulu, 38371, Indonesia

Berlian Satya GrahatamaDepartment of Management, University of Bengkulu, JL. WR. Supratman Kandang Limun Muara Bangkahulu, Kota Bengkulu, 38371, Indonesia

This study examines the application of the Technological Acceptance Model (TAM) concept proposed by Davis et al. (1989) to be adopted in online learning in higher education during the Covid-19 pandemic. The quantitative method with purposive sampling method was applied in this study to answer the research question. The online survey was used as a method of data collection. The result of this study contributes to the body of knowledge and gives some practical recommendations for this research.

Keywords: attitude toward use, behavior intention, perceived usefulness, perceived ease of use.

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