Published date: Feb 17 2023

Journal Title: KnE Social Sciences

Issue title: 2nd International Conference on Science and Its Applications “Sustainable Innovation in Natural Science, Economic and Business Science, and Social Science” (ICOSIAS)

Pages: 161–172

DOI: 10.18502/kss.v8i2.12761

Bertha Elvy Napitupuluberthae_napitupulu@stie.jayakarta.ac.idAccounting Department, STIE Jayakarta, Jl. Salemba 1 no. 10 Jakarta, Indonesia

Clara Herlina KarjoFaculty of Humanities, Bina Nusantara University, Jl. KebonJeruk no 27Jakarta 11480, Indonesia

Francisca HermawanFaculty of Economics and Business, Atma Jaya Catholic University of Indonesia, Jl. Jend. Sudirman no 51 Jakarta 12930, Indonesia

During the COVID-19 pandemic, many small-scale businesses (SMEs) turned to social media to sell their products. This study analyzed the profit generated from some social media platforms used by SMEs to find which media generated the most profit. The participants for this study were three SMEs selling snacks. We found that the highest profit was attained from selling through Instagram, yet other platforms also generated profits. It signifies that social media can significantly increase profits.

Keywords: social media, selling, SME, profit

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