Published date: Feb 17 2023

Journal Title: KnE Social Sciences

Issue title: 2nd International Conference on Science and Its Applications “Sustainable Innovation in Natural Science, Economic and Business Science, and Social Science” (ICOSIAS)

Pages: 31–39

DOI: 10.18502/kss.v8i2.12749

Abdul AzizCreative Advertising Program, Visual Communication Design Department, School of Design, Bina Nusantara University, Jakarta, Indonesia 11480

M. Imam TobroniCreative Advertising Program, Visual Communication Design Department, School of Design, Bina Nusantara University, Jakarta, Indonesia 11480

Suprayitno SutoyoNew Media Program, Visual Communication Design Department, School of Design, Bina Nusantara University, Jakarta, Indonesia 11480

Indonesia’s capital, Jakarta, has serious problems with the increasing volume of waste in garbage collection sites The use of videos in an educational campaign in the Waste Bank program has become one of the means for the community to participate in the fight against waste, especially in Jakarta. This study aimed to determine the role of videography in educating audiences, especially millennials, about the Waste Bank on social media. This study used a qualitative descriptive research method. The result of the research was to create a video of the Waste Bank with persuasive and effective messages to be shared on social networks so they can be understood effectively.

Keywords: videography, education campaign, waste bank, millennials, Jakarta.

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