Published date: Feb 01 2023

Journal Title: KnE Social Sciences

Issue title: Economies of the Balkan and Eastern European Countries (EBEEC)

Pages: 61–72

DOI: 10.18502/kss.v8i1.12635

Maria Argyropoulouargyropouloum@gmail.comInternational Hellenic University

Dionisia TzavaraUniversity of London

Rachel ArgyropoulouHellenic Open University

The recent COVID-19 pandemic has impacted various aspects of consumer behavior and affected spending levels. In addition, businesses have had to adapt to everchanging environmental conditions to survive this global health, economic, and social crisis. The online market has taken an important place in people’s daily lives, while e-commerce sales and social media usage increased during this period. The main objective of this article was to examine how the COVID-19 pandemic affected and changed consumer behavior. Using a web survey of 117 consumers in Greece, this study sheds light on the seminal topic of changes in purchasing behavior during the COVID -19 pandemic, while the research findings may contribute to the development of more appropriate marketing strategies.

Keywords: Covid-19 pandemic, consumer behavior, online shopping

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