KnE Social Sciences

ISSN: 2518-668X

The latest conference proceedings on humanities, arts and social sciences.

The Interpretation of Public Service Announcement: A Semiotic Analysis of Public Facilities and Television in Indonesia and Malaysia

Published date: Sep 28 2022

Journal Title: KnE Social Sciences

Issue title: 4th International Conference on Education and Social Science Research (ICESRE)

Pages: 496–503

DOI: 10.18502/kss.v7i14.12001

Authors:

Fahrur Rozi Email: frozi@mail.unnes.ac.id
Affiliation: Universitas Negeri Semarang, Economic Faculty, Economic Education Department, Semarang, Indonesia
Biography:

Tusyanah .Email: N/A
Affiliation: Universitas Negeri Semarang, Economic Faculty, Economic Education Department, Semarang, Indonesia
Biography:

Lulu April FaridaEmail: N/A
Affiliation: Universitas Negeri Semarang, Sport Science Faculty, Physical, Health, and Recreational Education, Semarang, Indonesia
Biography:

Hadziq Najmuddin PurwantoEmail: N/A
Affiliation: Universitas Negeri Semarang, Master Program, English Education Department, Semarang, Indonesia
Biography:

Nerisa Arviana RizkyEmail: N/A
Affiliation: Universitas Negeri Semarang, Undergraduate Program, English Education Department, Semarang, Indonesia
Biography:

Fahrur Rozi - frozi@mail.unnes.ac.id

Tusyanah .

Lulu April Farida

Hadziq Najmuddin Purwanto

Nerisa Arviana Rizky

Abstract:

This study analyzes the language used in public service announcements via public facilities and televisions in Indonesia and Malaysia. The method used is the qualitative research approach. Public facilities and television were analyzed as the objects of this study. The researchers used documentation and observation for collecting data and used Barthes’ theory to examine the public service announcements used. The result showed that public service announcements communicated in Indonesia and Malaysia have some similarities and some differences. They can be seen in languages, contents, colors, media, and designs used for and the places where the announcements were made. This article presents an analysis framework and rarely do any studies defy such attempts in a critical manner.

Keywords: semiotics, analysis, public notices, publishing

References:

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[2] L. Arief, A.Z. Tantowi, N.P. Novani, and T.A. Sundara, “Implementation of YOLO and smoke sensor for automating public service announcement of cigarette’s hazard in public facilities,.” 2020 International Conference on Information Technology Systems and Innovation, ICITSI 2020 - Proceedings. pp. 101–107, 2020..

[3] Liem S, Marta RF, Panggabean H. Sanitation behavior and risk of stunting: Understanding the discourse of a public service announcement. Jurnal The Messenger. 2019;11(2):168-81.

[4] Sofiyah AN. Semiotic analysis on fast food restaurant advertisements [Doctoral dissertation]. UIN Sunan Ampel Surabaya, Surbaya; 2019.

[5] Chandler D. Semiotics: The basics. London, United Kingdom; Routledge; 2007.

[6] Yakin HS, Totu A. The semiotic perspectives of Peirce and Saussure: A brief comparative study. Procedia-Social and Behavioral Sciences. 2014;155:4-8.

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