Published date: Sep 28 2022

Journal Title: KnE Social Sciences

Issue title: 4th International Conference on Education and Social Science Research (ICESRE)

Pages: 496–503

DOI: 10.18502/kss.v7i14.12001

Fahrur Rozi frozi@mail.unnes.ac.idUniversitas Negeri Semarang, Economic Faculty, Economic Education Department, Semarang, Indonesia

Tusyanah .Universitas Negeri Semarang, Economic Faculty, Economic Education Department, Semarang, Indonesia

Lulu April FaridaUniversitas Negeri Semarang, Sport Science Faculty, Physical, Health, and Recreational Education, Semarang, Indonesia

Hadziq Najmuddin PurwantoUniversitas Negeri Semarang, Master Program, English Education Department, Semarang, Indonesia

Nerisa Arviana RizkyUniversitas Negeri Semarang, Undergraduate Program, English Education Department, Semarang, Indonesia

This study analyzes the language used in public service announcements via public facilities and televisions in Indonesia and Malaysia. The method used is the qualitative research approach. Public facilities and television were analyzed as the objects of this study. The researchers used documentation and observation for collecting data and used Barthes’ theory to examine the public service announcements used. The result showed that public service announcements communicated in Indonesia and Malaysia have some similarities and some differences. They can be seen in languages, contents, colors, media, and designs used for and the places where the announcements were made. This article presents an analysis framework and rarely do any studies defy such attempts in a critical manner.

Keywords: semiotics, analysis, public notices, publishing

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