Published date: Aug 11 2022

Journal Title: KnE Social Sciences

Issue title: ICADECS International Conference on Art, Design, Education and Cultural Studies (ICADECS) 2021

Pages: 27-37

DOI: 10.18502/kss.v7i13.11641

Ilham Sentosailham@unikl.edu.myUniversiti Kuala Lumpur

Antonius Satria HadiWidya Mataram University

Rosni Ab WahidUniversiti Kuala Lumpur

Farah Hida Shahrin International University of Malaya-Wales

The main purpose of this paper was to propose a strategic conceptual framework using the Theory of Planned Behavior in the context of entrepreneurship intention among young creative entrepreneurs. The dynamic environment of the COVID-19 pandemic has significantly affected the cultural resilience of art and design. The present study identified eight hypotheses for pathways of strategic direction for young creative entrepreneurs within and after the pandemic. The conceptual framework developed examines the influence of entrepreneurship education on attitudes, subjective norms, and perceived behavioral control. Furthermore, this study also outlines guidance for young creative entrepreneurs based on attitudes toward entrepreneurship intention, entrepreneurship self-identity, subjective norms surrounding entrepreneurship intention, perceived behavioral control, and entrepreneurship commitment and enactment.

Keywords: entrepreneurship education, Theory of Planned Behavior, entrepreneurship self-identity, entrepreneurship plan enactment, entrepreneurship commitment

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